Editor note: In order not to overwhelm readers with posts during Pubcon, we’ve saved a few additional sessions for posting this week. Enjoy!
Content is king. In spite of all that has changed in the online sphere since its inception, content is still the critical element to a compelling website. Providing relevant, fresh content on a regular basis can increase site traffic and improve search engine rankings, which in turn increases ROI. Yet delivering well-structured content of interest to your audience can be difficult. In Real-World Winning Tactics for Content Creation, three content experts gave their tips and advice for effective content creation, from blogs to mobile websites.
Moderator Derrick Wheeler introduced the concept of content as “anything a user can see, and anything a search engine can see.” Ted Ulle, partner with the MEWS Group, Robin Liss, Founder and President of Camcorderinfo.com, and Rupali Shah, Organic Search Manager of GroupM, […]
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Written by on November 19th, 2008 with no comments.
Read more articles on content creation and Pubcon2008 and Pubcon and Online Marketing.
Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse. In Understanding the Complex Social Media Marketing Playing Field, moderator Joe Laratro led a panel of social media marketing architects who shared their social media design tips.
Rand Fishkin, CEO of SEOmoz, gave an overview of some of the various materials an online marketer can use when constructing a social media plan. Michael Gray, president of Atlas Web Service, created a strategic design plan for building successful social promotions. Cameron Olthuis, CEO of Factive Media, outlined best practices for interacting with social communities in ten steps. Neil Patel, CTO of Advantage Consulting Services, Inc., ended the session with a controversial look at “the dark side” of social media marketing.
Building […]
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Written by on November 11th, 2008 with no comments.
Read more articles on Social Media Smarts and social-media-marketing and Pubcon2008 and Social Bookmarking and Pubcon and SEO and Social Networking and Social Media and Online Marketing.