Pubcon Session: Press and Public Relations Campaigns
The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch.
Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.
I talked about what kinds of public relations content can and should be optimized as well as 3 SEO PR tactics: press release optimization, blog powered media room and social media relations. I also presented 3 different sets of optimized PR metrics including social media analytics, pickups and […]
Written by on December 7th, 2007 with no comments.
Read more articles on pubcon 2007 and Press Release Optimization and public relations analytics and seo pr and social media pr and social media analytics and Pubcon and toprank and Online PR and Public Relations and lee odden and Online Marketing.