Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write up and video interview with Scott as well.
David started his presentation with an impromptu survey, asking the audience to respond with a show of hands to questions like:
How many of you have been to a tradeshow as a participant, not an exhibitor, in the last year? (very few people in the room raised their hands)
How many of you have responded to a Direct Marketing piece in the last year? (very few people in the room raised their hands)
How many of you have seen an advertisement, either magazine or TV, and made a call or […]
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Written by on November 4th, 2008 with no comments.
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Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. Concepts like “push and pull PR”, “digital asset optimization” and “press release optimization” have helped many marketers realize the benefits of SEO from different perspectives. The embedded slides below touch on several of these concepts:
SEO and PR for Digital Public Relations
View SlideShare presentation or Upload your own. (tags: internet web)
Of course, feedback and questions are always welcome. The webinar had about 350 participants online and there were well over 70 questions posed.
Sponsored By: PRSA International Detroit 10/25-28 Preconference Workshop: Search Engine Optimization for News
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Written by on October 30th, 2008 with no comments.
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Over the weekend, Online Marketing Blog posts as well as my interactions on Twitter took on a decidedly “public relations” flavor with TopRank’s involvement at the 2008 PRSA International conference. The event is now done and everyone should be back in the swing of things back in the office.
This year TopRank had 2 speaking slots (a workshop and a panel) plus Account Manager Mike Yanke and Media Relations Associate Nicole Leach stayed busy attending sessions, keynotes and blogging.
The theme of this year’s event was “The Point of Connection” and I think the reference served the interests of attendees well. Social technologies were top of mind for attendees, speakers and the event itself with all the blogging, Twittering and real world networking going on. PR professionals from across the globe converged on Detroit to learn, recognize their peers, conduct business and most of all to connect.
The exhibit hall area offered a […]
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Written by on October 29th, 2008 with no comments.
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Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both.
In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs are ahead of the game in many ways, and in part because there is always something new and of value I can continue to offer to our clients.
That was my exact feeling when attending the PRSA session “What’s The ROI On Your Press Release.” This excellent session was presented by:
Greg Jarboe, President, SEO-PR
Laura Sturaitis, Senior Vice President Media Services & Product Strategy, Business Wire
Much of what was presented by Sturaitis will be familiar to regular readers of this blog, but new and vital to those either new to PR or veterans of traditional PR only.
As was the theme for much of this conference, and within the title of this session, […]
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Written by on October 28th, 2008 with no comments.
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(Rob Key, Peter Himler, David Bradfield, Lee Odden)
Prior to being engaged to someone with far more social tact and less complete obliviousness towards social etiquette than myself, it would have never once occurred to me to bring a “host gift” to a party or get together.
As I mature and meet more and more people, however, I’m glad to have someone around who actually realizes that most social groups will adhere to often unwritten social rules (including “host gifts”), and will be unlikely to truly welcome someone into their group unless they follow them.
When looking at the changing PR landscape, particularly the presence of new forms of social media, what can PR professionals learn from this example?
Several examples were shared with attendees via a panel moderated by Peter Himler, President of Flatiron Communications LLC, and including:
Rob Key, Founder & CEO of Converseon
David Bradfield, Senior Vice President & Partner, FH Digital
TopRank Online […]
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Written by on October 28th, 2008 with no comments.
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“Every company on earth, every client you have, every person you meet has to become involved in social media right this very second. This is especially true if you are in PR. If you are not sharing your messaging via social channels - and I mean, like yesterday - you are hopelessly behind the times and yours, or your clients messaging, is likely to go nowhere.”
Is this really the case? For those of us that have not been leveraging social media as heavily as others in our field, is the game over?
In the PRSA conference session Media Myths & Realities, Nicholas Scibetta, Global Director, Global Media for Ketchum let us know, thankfully, that those just getting started in social channels are not quite sunk yet.
Scibetta shared results of a survey begun in 2006 in partnership with USA Annenberg Strategic Public Relations Center that sought to learn the type of media […]
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Written by on October 27th, 2008 with no comments.
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As with most conferences, we like to take a few photos and the annual Public Relations industry event, PRSA International conference is no different. Held in Detroit this year with attendee goals met and sponsor goals exceeded, there is a feel of optimism both about the city as esposed my Detroit mayor Ken Cockrel and by PRSA President Jeff Julin.
I personally started the conference on Saturday with a 4 hour workshop on SEO for Public Relations which included results of our Journalist Use of Search Survey. At 10am today I’m on a panel with Peter Himler, Rob Key and David Bradfield. Here are a few of my favorite photos from the first 2 days of PRSA 2008.
It wouldn’t be a proper PRSA conference roundup without a photo of PRSA President Jeff Julin
Paula Tutman, news reporter from WDIV, a NBC TV station in Detroit and great compliment to keynote speaker […]
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Written by on October 27th, 2008 with no comments.
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Next weekend, I will be deployed to Detroit, MI to attend 2008’s PRSA International Conference titled “The Point of Connection” and will be sharing thoughts on several sessions, in addition to general overviews of the event itself, on behalf of Online Marketing Blog readers. So what am I looking forward to most about the PRSA International conference?
Visiting Detroit, of course! When most think of Detroit, they will no doubt reflect on the history of Motown, past flawed baseball greats such as Ty Cobb and Denny McClain, or “Detroit Rock City”. My nerdom leads me elsewhere, however.
For me, Detroit will always be immortalized as the city that hosted the monumental world premiere of “Night of the Demons” in Halloween of 1988. Per IMDB’s invaluable trivia feature, had this filmed opened nationwide with the numbers posted in Detroit, it would have ranked among the top grossing horror films of the decade.
The reason […]
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Written by on October 20th, 2008 with no comments.
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Organic search (SEO) success is based fundamentally on keywords and links. You can also make a pretty easy correlation between that and the combination of messaging and media pickups important in public relations efforts.
Search engines like Google advise webmasters to create great content and let important web sites in your industry know (to attract links). Some of the best link sources are the hardest to achieve, such as a link in a story published at a major publication or even a industry niche publication.
This is where PR and SEO savvy can combine like Yin and Yang to create competitive advantages and extend the value and reach of your online marketing/media relations efforts. Some of the public realtions tactics that can affect search engine optimization results include:
Contributing articles
Pitching stories to journalists
Blogger relations
Press release distribution
Social media PR
These are tactics aimed mainly at achieving some PR focused result such as media coverage and […]
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Written by on October 16th, 2008 with no comments.
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We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.
Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring
The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank, we’re running both a internet marketing agency and a public relations practice, so we’ve always counseled our clients on the use of targeted keywords during interviews and in communications with the media as well as with content published to the web. In a push and pull PR strategy, keywords are used to optimize content and digital assets to enable the media to pull themselves to a client’s news.
Optimize your […]
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Written by on August 29th, 2008 with no comments.
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