SES San Jose: Ads in a Quality Score World
“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be either a barrier of entry to ad rankings or your free pass to the head of the line. This session explores everything quality score, from what affects your score to how to improve it.
Dana Todd, CMO of Newsforce, directed a panel of four industry leaders in quality score, who take the discussion from the basics to detailed, actionable advice.
The Basics of Quality Score
Ron Jones, Search Engine Watch Expert and President/CEO of Symetri, gave a basic overview of quality score to those in need of a quick tutorial. He defined quality score as a dynamic value […]
Written by on August 20th, 2008 with no comments.
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