Let’s face it, we’re experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies.
To tap in to the stream of marketing-savvy collective wisdom online, we reached out to our network with a top internet marketing tactics poll for the next 6 months. Over 400 business marketers responded, making this the most popular poll Online Marketing Blog has run to-date. Readers were asked: What 3 internet marketing tactics will you emphasize most in the next 6 months?
Here are the results of the poll:
Search engine optimization (36%, 149 Votes)
Blogging (33%, 134 Votes)
Pay per click (26%, 107 Votes)
Email marketing (22%, 89 Votes)
Social networking (Facebook, LinkedIn) (21%, 86 Votes)
Blogger relations/blog PR (14%, 56 Votes)
Microblogging (Twitter, Plurk, Jaiku) (11%, 47 Votes)
Affiliate marketing (11%, 47 Votes)
Advertorial (NewsForce, AdFusion) (10%, 40 Votes)
Video marketing (7%, 29 Votes)
Search engine optimization, blogging and PPC taking the top 3 spots shouldn’t be too much of […]
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Written by on October 13th, 2008 with no comments.
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Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their word of mouth reach, credibility and influence.
While there’s plenty of buzz about social networks (socnets), most companies aren’t quite “wired” for enganging social communities just yet. Amidst all the shiny new objects of Web 2.0 web applications, it’s important to understand which networks are influential and relevant. Hence, our Reader Poll:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
For these options, I am including Twitter and FriendFeed as social networks, even though most would characterize them as having social features, but not […]
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Written by on July 29th, 2008 with no comments.
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You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from blogs to mainstream publications like the New York Times and Minneapolis Star Tribune are always looking for ways to make it easier for readers to save and share content.
There are a variety of tactics including social bookmark links, icons, multi-purpose buttons, browser add-ons, bookmarklets and other tools and scripts that can be added to a website to encourage visitors to promote content. The question is, how are people using them?
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Are content owners adding in social buttons because they provide value to their users? Or are they just taking up space and virtually ignored?
Sponsored By: Search Engine Optimization
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Written by on July 11th, 2008 with no comments.
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With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.
Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Every company and each person has unique needs which may be met by a conference depending on the subject matter, timeliness of topics and current knowledge level […]
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Written by on March 10th, 2008 with no comments.
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Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Whether you’re in search marketing, advertising, interactive marketing, journalism or public relations, there are many ways to use Twitter as a communications, networking and even a socializing tool.
Some people post the most benign information such as the mass fixation on Twittering while in airports. Others produce steady streams of thoughtful goodness, insights and links to content you simply won’t find anywhere else. Twitter can even be a productive marketing tool and if you look, you’ll find an amazing number of resources on it.
Twitter and other microblogging platforms like it (Jaiku, Pownce) can be a distraction and they can also be productive. How do you use Twitter? Is it productive? Here’s our TopRank Reader Poll Question on Twitter:
Note: There is a poll embedded within this post, please […]
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Written by on March 5th, 2008 with no comments.
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Sponsored By: SMX West Search Marketing Expo Santa Clara Feb 26/28 - Sign up now
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Written by on February 5th, 2008 with no comments.
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What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving target when it comes to knowledge/expertise. Without previous campaign performance statistics, it can be a real challenge deciding where to allocate marketing dollars for the web when you’re looking at expanding into new areas of promotion.
Whether your success metrics are branding, traffic, lead generation or sales, the right strategy and mix of tactics can make or break a business that relies on internet channels. What ARE the best upcoming channels? We’d like to know your opinion in this week’s Reader Poll:
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
Did we leave something out? Please share your ideas and thoughts in the comments. Please also share this post with others so we can get […]
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Written by on February 5th, 2008 with no comments.
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A recent report from Hitwise cited Facebook as having grown by 51% yet MySpace is still King of the online social networking world with 76% of US social network traffic. According to Nielsen Online, MySpace attracted 60.1 million visitors in December 2007 compared to 22.6 million visitors for Facebook.
While that growth news is all fine a good, from a personal observation standpoint, I’ve noticed I’m not logging into Facebook much anymore. Many of the updates I get are irrelevant to my interests as more and more people try to boost their friend counts and I mistakenly (in hindsight) accept those requests.
I posted a question to Twitter about not using Facebook lately and several others acknowledged the same trend which leads us to a Reader Poll question:
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
From a marketing standpoint, our marketing agency […]
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Written by on January 20th, 2008 with no comments.
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In order to tap into the “wisdom of our crowd” and much appreciated readers, we run polls to find out what client and agency side marketers are thinking. Popular polls have included the rating of favorite resources like whether multiple search conferences can exist and succeed to the best keyword research tools.
It’s the end of the year and predictions will soon start to fill the search marketing blogosphere. In anticipation of what the next year will bring to the search marketing industry, I ask this question to stimulate some ideas and conversation:
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
If your answer is not in the poll above, please share in the comments. These are really only the tip of the iceberg. Also, You can also choose up to 2 trends.
Sponsored By: Search Engine Strategies Chicago Dec 3 - […]
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Written by on December 12th, 2007 with no comments.
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The hot potato in social media this week is the OpenSocial web standards initiative promoted by Google involving numerous social applications, platforms and partners including: Ning, LinkedIn, Friendster, Oracle, Plaxo, Orkut, Salesforce, iLike, and Slide. Reported first on TechCrunch, “OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks”. That information includes: profiles, friends and activities.
A distinguishing feature of OpenSocial is that applications will be created with normal HTML and JavaScript. Facebook requires development using it’s own markup language making the apps unusable elsewhere. With the recent $240 million Microsoft investment in Facebook and a $15 billion valuation, the stakes are very high. Some say OpenSocial isn’t really opening any doors or isn’t a threat to Facebook. What say you?
Note: There is a poll within this post, please visit […]
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Written by on November 1st, 2007 with no comments.
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