On Wednesday October 1st, about ten of TopRank’s finest will be making the trek from the Western suburbs to downtown Minneapolis for the Minnesota Interactive Marketing Association’s (MIMA) “sold out” Summit.
As in years past, MIMA Summit will take place at The Depot with a new focus on the subject of “mutualism”. Mutualism centers on the open use of material in the online world, in which web marketers and users alike participate with one another and share information together. In that spirit, I’m going to take the information provided by MIMA about the Summit and share with our readers.
The MIMA Summit is an all-day event including two keynote speakers (Rebecca Lieb & Ze Frank), numerous breakout sessions on just about every interactive marketing topic you could wish for and of course, a happy hour. Here are a few sessions I’m planning on attending to give you a taste of what the […]
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Written by on September 29th, 2008 with no comments.
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One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.
In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.
Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?
I was a Variety […]
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Written by on September 8th, 2008 with no comments.
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We’re on a roll this week during SES San Jose 2008 with our next tip in a series of how to “Get the Most Out of Internet Marketing Conferences“. Previously a Vice President and Editor in Chief at ClickZ for 7 years, Rebecca Lieb serves as an Editorial Consultant to the ClickZ network as well as a public speaker on interactive marketing and advertising.
She’ll be keynoting the Minnesota Interactive Marketing Association (MIMA) Summit this October. She can be found many places online including Twitter.
Get organized. Plan in advance. Make a conference calendar grid with all the sessions you want to attend, as well as the parties you’re going to. Set up meeting around all that stuff. Color code it, if you’re anal. Now that you have a perfectly framed agenda, rest assured portions of it will go straight to hell. Relax. Accept it. Spontaneity’s good. Go with the […]
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Written by on August 18th, 2008 with no comments.
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