The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, weighed in with some tried and true advice in Reputation Monitoring and Management.
Andy Beal, Internet Marketing Consultant with Marketing Pilgrim and Lee Odden, CEO of TopRank Online Marketing and primary author of this blog, also contributed their advice for keeping the positive spotlight on your brand in this session moderated by Todd Friesen.
Why Monitor Online?
Lee pointed out that both your brand influencers and those influenced by your brand live online; your customers, prospects, competitors, etc. What is being said about your brand online can have a huge impact, both positive and negative, on your business.
“It’s […]
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Written by on November 12th, 2008 with no comments.
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The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
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Written by on November 12th, 2008 with no comments.
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The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Reputation Management and Pubcon and Online Marketing.
The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Reputation Management and Pubcon and Online Marketing.
One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.
The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.
I’ll get to those opportunities in a moment, but first I’ll offer some context for why this is such an important issue.
There are plenty of CEOs, executives, brand and business managers that are facing […]
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Written by on November 5th, 2008 with no comments.
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Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support and customer service.
While there is debate about who “owns” a brand, the company or it’s customers, partners and employees, it can be agreed that there is tremendous value and equity in a company’s brand. Something of value is worth protecting especially when it contributes to the livelihood of all the employees of the company and their families.
In the past week I’ve presented on online reputation management both for Public Relations and and Direct Marketing audiences and it’s reminded me of how important it is to protect a brand whether it’s new or established.
Not long ago I came accross a few web sites using the same and similar names to our own trademarked name. Upon contacting one company, it turned out they were […]
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Written by on May 21st, 2008 with no comments.
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Lee and Rob at PRSA International 2007
On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.
Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines“, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.
Rob will present on the importance of SERPs (search engine results pages) as shelf space and the need to impact underlying conversations. He’ll also share insights on conversation mining and engagement approaches.
I will be covering:
Search […]
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Written by on May 18th, 2008 with no comments.
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Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:
05/14/08 - MIMA: Duality Reality - Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.
05/15/08 - Teleseminar: Reputation Management in a Google World
Crisis communications PR pal Kami Watson Huyse and […]
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Written by on May 13th, 2008 with no comments.
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This past Saturday, I visited local Twin Cities brewery, and soon to be local institution, Surly for their weekend growler sale. As per usual, my group and I were not alone in our quest as local denizens lined up to purchase as much as they could carry of the finest locally produced brew since the Hamm’s bear danced straight into our hearts.
So what is it that makes Surly, a beer that’s only been in existence on a local scale since 2006, a brand already demanded for by name and housed in a brewery that has become a Saturday destination point for many? The answer for Surly as well as other brands with an enthusiastic following can be found in Rohit Bhargava’s new book “*Personality Not Included.”
I was lucky enough to have a chance to interview the author in greater detail about some of the overall themes of his […]
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Written by on April 16th, 2008 with no comments.
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In the film Hollywoodland, Adrien Brody plays a private eye tasked with determining whether TV star George Reeves, famous for playing Superman, did indeed commit suicide or, as his mother suspects was murdered. Brody’s character remarks that if the biggest headlines are insisting that Reeves’ case is indeed closed, the only way to reopen it is to sway public opinion to the mother’s side by manufacturing their own headlines, simply too large to ignore.
I was reminded of this scene, and how far we’ve come in a relatively short amount of time, while reviewing Andy Beal & Dr. Judy Strauss’ excellent new book “Radically Transparent: Monitoring & Managing Reputations Online.”
In approximately fifty years, we as a culture have moved from the necessity to create large, mass media headlines in order to sway public opinion, to the ability to create small, targeted online posts - incredibly more far reaching, helpful, […]
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Written by on March 8th, 2008 with no comments.
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