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PRSA 2008: The Changed PR Landscape – What Works, What Doesn’t

(Rob Key, Peter Himler, David Bradfield, Lee Odden)
Prior to being engaged to someone with far more social tact and less complete obliviousness towards social etiquette than myself, it would have never once occurred to me to bring a “host gift” to a party or get together.
As I mature and meet more and more people, however, I’m glad to have someone around who actually realizes that most social groups will adhere to often unwritten social rules (including “host gifts”), and will be unlikely to truly welcome someone into their group unless they follow them.
When looking at the changing PR landscape, particularly the presence of new forms of social media, what can PR professionals learn from this example?
Several examples were shared with attendees via a panel moderated by Peter Himler, President of Flatiron Communications LLC, and including:

Rob Key, Founder & CEO of Converseon
David Bradfield, Senior Vice President & Partner, FH Digital
TopRank Online […]

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Written by on October 28th, 2008 with no comments.
Read more articles on digital pr and david bradfield and peter-himler and rob key and lee-odden and Public Relations and PRSA and Marketing PR Conferences and Social Media.

Online Reputation Management for Direct Marketers - ACCM 2008

Lee and Rob at PRSA International 2007
On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.
Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines“, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.
Rob will present on the importance of SERPs (search engine results pages) as shelf space and the need to impact underlying conversations. He’ll also share insights on conversation mining and engagement approaches.
I will be covering:

Search […]

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Written by on May 18th, 2008 with no comments.
Read more articles on heather-lloyd-martin and Marketing PR Conferences and lee-odden and online-reputation-management and rob key and DMA and accm and Online PR and toprank and Public Relations and Reputation Management and conference and Online Marketing.