Hello – My name is Nicole St. Martin. I recently joined TopRank Online Marketing as an Search Marketing Manager. I will be working with the TopRank team as a liaison between clients and the service specialists, assessing client marketing needs, providing strategic direction and setting tactical implementation plans.
After working in the SEO industry for 6 years, it’s refreshing to be part of a company that is customer focused and truly passionate about what they do.
Search Marketing is well documented as one of the most effective marketing strategies a business can employ regardless of the economic environment. Now more then ever companies recognize search as an essential element to their businesses bottom line and are seeking out the help of professional SEO firms.
Finding the right search marketing agency is no doubt a daunting task. But what happens once you’ve done your due diligence and chosen an SEO firm that best suits […]
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Written by on February 21st, 2008 with no comments.
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The original 80/20 rule concept is that 80% wealth of the world is in the hands of 20% of its population. Since this ratio has been applied on many concepts, it eventually had to fall upon search engine marketing too. At the height of the Internet bubble the popular misconception was that everything could be […]
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Written by on November 8th, 2007 with no comments.
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Day 1 of the Search Engine Strategies Expo in San Jose got off to a really fruitful start with Danny Sullivan giving us a lottery tip. His session, Introduction to Search Marketing, gave us good examples on how to buy tickets and win big in the search engine lottery.
Emphasizing the importance of title tags, meta tags, meta keywords, Danny explains many ways to optimize a site to be found more easily by all visitors, human or otherwise. He discussed how to research the best keywords to place in the content for your site, stating that if you don’t have enough time to do a huge amount of keyword research, “go with your gut”. You know your users. You know your site. What would you search for to get to your site?
Also noted was the importance of the link analysis conducted by the search engines. If they see a link to […]
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Written by on August 21st, 2007 with no comments.
Read more articles on search engine strategies san jose and danny sullivan and search engine marketing and sessanjose2007 and SEO Tips and SES and SEO and Online Marketing.