Session: Build Investment Interest in Your SEO/SEM Firm
How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.
What Wall Street looks at.
Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
Nature of revenues. Are they one time projects or are they retainer based? One time projects can be good if you specialize and can go to all the other players in a category.
Technology strategy. For example, if you’ve created a software application to mine keyword data, that is valuable.
You don’t have to develop your own software. You can take a best of breed approach and bring to clients […]
Written by on March 17th, 2008 with no comments.
Read more articles on sesnewyork2008 and search engine strategis and search engine optimization firms and seo firms and seo agency and Business of SEO and ses new york and search engine strategies.