Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO.
Mike starts out with a nod to St Patrick’s day. During introductions Greg says he’s a reformed black hat spammer.
Audience: To what extent does Google use user data and behavior and how relevant is PageRank?
Greg: PageRank is irrelevant. It’s not important the way it used to be. It’s important to get crawled and how often you get crawled. It’s “link juice”. Use no follow to sculpt your PageRank.
Dave: Getting links from high PageRank sites isn’t what it was. The more authority you have, the more “bonus” features you’re going to get from Google.
On user data, it’s more relevant for universal search results. Thinkgs Feedburner data is useful for getting a blog indexed.
Jill: PageRank is important. Not toolbar […]
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Written by on March 17th, 2008 with no comments.
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Many companies narrowly define PR activities online solely as blogger relations when in reality, online public relations is so much more. To me, internet based public and media relations encompasses gaining editorial exposure on the web with sites like blogs of course, but it also leverages web based technologies, networks and platforms for developing and maintaining more efficient communication with the media. And by “media” I mean traditional media with an online presence as well as other influencers - be they bloggers, power social news users or social networkers.
Communication efforts might happen online, but the media exposure outcomes may be in print or the web. The question arises, if the connections are made and maintained online using online PR and social media tools, but the exposure is offline, is it still online PR? I say yes.
Earning editorial visibility on the web as a function of public and online […]
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Written by on March 6th, 2008 with no comments.
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As a growing mid-sized online marketing agency, TopRank has had opportunities to interview well over a 100 people for various search engine optimization and internet marketing positions. We’ve been fortunate to hire and develop an amazing team of professionals. We’ve also experienced the flip side.
There are increasing numbers of resources from which to attract or find candidates whether it’s traditional online job boards like Monster.com, SEO job listings at SEMPO or sites dedicated to SEO recruiting. Making sure actual SEO skills and experience are in alignment with company/client needs is as important as setting accurate expectations for job responsibilities and work environment.
Hiring more experienced internet marketers in the hopes of bringing a knowledgeable outside perspective to a constantly evolving set of processes can seem promising. However, finding experienced SEO professionals who are willing to work for an agency can be challenging. This is especially true if working remotely […]
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Written by on March 3rd, 2008 with no comments.
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[Note from Lee: This is a perfect session for Jolina because she manages one of the largest enterprise SEO projects for any agency our size - over 2o different business units for a Fortune 20 company.]
SEO for the enterprise requires a very different approach, than SEO for an small or medium business (SMB).
Deploying the same approach at the enterprise level, as you would for an SMB, would be like trying to clean a wine spill with Windex. You’ll end up making a bigger mess.
The Enterprise SEO panel at SMX moderated by Detlev Johnson of SearchReturn and Matt McGee of Marchex provided excellent insights into what you should and should not do with these types of search marketing projects.
Speakers for the session included:
Martin Laetsch, Senior Director of Search Strategy, SEM Director, Inc
David Roth, Director of Search Engine Marketing, Yahoo!, Inc
Marshall D. Simmonds, VP of Enterprise Search Marketing, The New […]
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Written by on February 28th, 2008 with no comments.
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SEMPO Institute released their online training program for SEO and PPC late 2007. TopRank has previously written a review of the “Fundamentals Course” now known as the “Insider’s Guide to Search Marketing”. SEMPO Institute students that complete the Insider’s Guide can then move on to the two advanced training courses, one of which is the Advanced SEO Specialist course. I’ve recently completed that training and have the following review:
The Advanced SEO Course builds on the basics covered in the Insider’s Guide to Search Marketing, and then expands into research and execution of many SEO tactics including: keyword research, web page construction, link building tactics and writing appropriate website copy.
SEMPO Institute’s Advanced SEO Course is divided up into 5 learning modules:
Advanced Keyword Research
SEO Diagnostic & Audit
Advanced Link Building
Editing & Optimizing pages
Reporting & Analytics.
Each module is split up into 3 lessons to cover a different section falling under the […]
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Written by on February 28th, 2008 with no comments.
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SMX West, in Santa Clara, kicked off today with a keynote from Danny Sullivan, Editor-in-Chief of Search Engine Land.
Danny started off the conference by talking about the different generations of search, of which many of us have experienced, the generation we’re in now and where he thinks the industry might go next.
Here’s a quick rundown:
Search 1.0 – Keywords - All about the keywords on the page and what ended up as keyword stuffing for the large part.
Search 2.0 – Links – Search results followed the democratic process and ranked websites based on the number of links (votes) the website was receiving.
Search 3.0 – All content is good content - Universal/Blended search is where we are today. This is the search engines’ integration of news results, images, videos, etc into the search results.
Search 3.0 provides a great opportunity for companies to own more real estate on the first page […]
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Written by on February 26th, 2008 with no comments.
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Hello – My name is Nicole St. Martin. I recently joined TopRank Online Marketing as an Search Marketing Manager. I will be working with the TopRank team as a liaison between clients and the service specialists, assessing client marketing needs, providing strategic direction and setting tactical implementation plans.
After working in the SEO industry for 6 years, it’s refreshing to be part of a company that is customer focused and truly passionate about what they do.
Search Marketing is well documented as one of the most effective marketing strategies a business can employ regardless of the economic environment. Now more then ever companies recognize search as an essential element to their businesses bottom line and are seeking out the help of professional SEO firms.
Finding the right search marketing agency is no doubt a daunting task. But what happens once you’ve done your due diligence and chosen an SEO firm that best suits […]
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Written by on February 21st, 2008 with no comments.
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On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content - especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.
http://video.google.com/videoplay?docid=1830519162896248638
Sponsored By: SMX West Search Marketing Expo Santa Clara Feb 26/28 - Sign up now
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Written by on February 20th, 2008 with no comments.
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I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a “SEO celebrity”. It’s a bit like like moths to a flame, really.
A while back, I had a search marketing job candidate answer the, “Where would you like to be in 2-3 years?” question with, “I want to be a famous SEO”. “Why?” I would ask. “Because that’s my goal”. Fair enough, but it’ll be tough to pay the bills with a wallet full of famous.
An amazing number of people seem to think becoming well known in the search marketing business is an end in and of itself. Not seeing the forest for the trees, these folks put vast amounts of time into link bait ridden blogs, networking up and getting addicted to the rush […]
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Written by on February 18th, 2008 with no comments.
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During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and public relations. There’s plenty of sage advice for PR professionals interested in leveraging search engine optimization tactics in the interview, so if you have 25 minutes be sure to click the link above and listen. Otherwise, here is a paraphrased accounting of our talk:
How can SEO can help an organization raise awareness?
People are looking for information, they use a variety of types of search such as Google, Yahoo, Live and Ask as the predominant channels. There’s also news search , blog search and search within social media sites. Any time something can be searched on, that’s an optimization opportunity. Increasing awareness comes from making it easier for people to find you when they’re looking for information.
What is the role of search engine optimization in media […]
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Written by on February 13th, 2008 with no comments.
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