Session: What is a Brand Vehicle? Integrated Marketing Together Forever
Gone are the days of the whole family, ages 6 up to 50, sitting around in the evening watching the same television show, focusing in on the same characters and - consequentially - the same advertising messages. What a typical family evening looks like these days is the elementary age child playing hand-held video games, the teenager finishing homework online, and the parents reading the evening paper. And all of this is going on while each individual person is sitting in front of their own television set watching whichever show or video they want.
Multi-tasking has become a very popular group of activities, mostly practiced by those aged 16-24 (commonly called the Millenials). The Millenials are characterized in a marketing standpoint as those who search online while watching television while listening to their iPods. Or text messaging while driving while listening to the ads on the radio. Or any number of […]
Written by on August 21st, 2007 with no comments.
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