Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the adjustments SEOs should make in light of universal search.
Brian Combs of Apogee Search began the session with an overview of Universal search. The biggest change, according to Combs, is that search is no longer just about text. Now images, videos, and local results can all rank, and rank highly, for any given keyword term.
This opens up a range of opportunities for the search marketer. A given site can now increase their search real estate by appearing multiple times on the search engine results page (SERP). Conversely, universal search can negatively impact your rankings. Local listings […]
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Written by on November 14th, 2008 with no comments.
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Satya Nadella is the SVP of the Search, Portal & Advertising Platform Group for Microsoft. In this session, Satya discussed the evolution of search and outlined strategies to help prepare for success. Specifically, he brings light to how we think about the evolution of search and the unique assets that will take it to the next level.
The evolution of search:
We can categorize the history of search by looking at 3 dimensions:
1. Core technology of search
2. Business model
3. Expectations
The core technology of SEO is the magic of keyword base search. The business model continues to shift with CPC driving efficiency as we continue to measure quantitative results and ROI.
Today, search Engine Marketing (SEM) is really an art form and a science to some respect. The end users are interacting with of us by using keywords and our ability to talk within the […]
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Written by on August 19th, 2008 with no comments.
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Online video has seen a surge in popularity over the past few years. What started out as simple user-generated content (UGC) has become a medium for everyone from the rich and famous to the video blogger next door. It is no surprise that marketers were quick to recognize this trend and capitalize on the success of viral videos in order to reach out to consumers. Yet online video marketing is almost as varied and complex as the ranting of LonelyGirl15. This session examines these complexities and how they relate to marketers. Moderator Rebecca Lieb, contributing editor at ClickZ, led a panel of three Online Video gurus as they discussed the viral video phenomenon, its causes and its future.
Jason Glickman drew on his experience as CEO at Tremor Media to give us an overview of different ways marketers can capitalize on the online video trend. He discussed the two most popular […]
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Written by on August 18th, 2008 with no comments.
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Where is search headed? We’ve heard of semantic search for a few years now, but what’s going on with it? Each major search engine is taking the next steps but some are closer than others.
Actually, what we are beginning to see is semantic and universal search merging together. Yahoo, Ask, Powerset and Hakia showed screenshots that included images, videos, ratings and other media. Are universal and semantic search the same? Possibly.
- Sorry for the bad pictures. I haven’t got down the art of taking pictures of PowerPoint slides.
Yahoo may actually be leading semantic search, as compared to Google, MSN and Ask, as they are empowering users to incorporate data via microformats, rdf and SearchMonkey applications. You can go into Yahoo today and additional sites such as Facebook and LinkdIn are already integrated into people searches. Other applications can be added based on the users preference. Yahoo […]
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Written by on August 18th, 2008 with no comments.
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Last year at SES San Jose 2007, universal and blended search was the new thing going on in the background, and wasn’t really talked about in the sessions yet. Over the past 12 months, Google’s universal search and blended search has exploded across the internet. Everyone wants to know how to dominate the rankings on Page 1.”Let’s get pictures, video, local listings AND text results for my company all on one page!” Okay, no problem Our expert panel in the first session of SES San Jose 2008 takes us through the basics and the future of blended search.
First of all, what is blended search anyways? Johanna Wright of Google and Cris Pierry of Yahoo! brought us through the basics of blended search and what it means for each major search engine. Within the last year, both Google and Yahoo! have moved from only showing text results of websites on […]
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Written by on August 18th, 2008 with no comments.
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With so many “Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engines’ ability to find, crawl and index content becomes an issue. As such, this session moderated by Kevin Ryan included deep dive advice from Chris “Silver” Smith, Lead Strategist from Netconcepts and Ambles Kwok, a Senior Engineering Manager from Yahoo Canada.
Chris Silver Smith was first up and gave examples of Web 2.0 technologies including the idea of folksonomy and tagging by showing a tag cloud from Delicious. It’s an alternative method of navigation based on user defined keywords assigned to a piece of content.
If you cannot implement the capability of tagging into your content, you can create a similar effect for SEO benefit by mining your log files for search engine referral keywords and generating a tag cloud from that data. Shows Cabella’s tag cloud as […]
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Written by on June 20th, 2008 with no comments.
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Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES Chicago post regarding universal search.
This session was moderated by Kevin Ryan and Mike Grehan. The session was lively and engaging. Panelists included:
John Battelle from Federated Media, James Lamberti from comScore, Lyndsay Menzies from Big Mouth Media and Jack Menzel from Google.
James led the group by presenting not-seen-before data about universal search from a study comScore recently conducted.
Of the 1.2 billion queries studied, 220 million contained a universal result, categorized as news, video, images etc.
The Google Universal search penetration by type was:
58% anything universal
38% video
34% news
19% images
15% multiple (results that had more than one universal result […]
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Written by on March 18th, 2008 with no comments.
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Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and featuring panelists Bill Tancer GM Global Research at Hitwise, Jason R. Finger CEO Seamless Web, Paul Forster CEO Indeed, Steven Krein CEO Organized Wisdom.com and Joshua Stylman Managing Partner Reprise Media.
While very important and certainly a hot topic, I felt this session was lacking a certain “umph” to get the audience involved and engaged (myself included).
I have to say I’m a bit surprised as I’m usually partial to SES conference “end of day sessions” for their ability to empower industry folks, like myself, and give me a warm fuzzy feeling about being a part of something special. This ’something special’ feeling is what makes me pick up the phone and try to explain, again, to my relatives what it is that I do for […]
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Written by on March 17th, 2008 with no comments.
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Google Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about:
Filter out domains. Let’s say your Google Analytics code somehow got on another site and your stats were getting tainted with irrelevant data. No problem. You can create a filter to not count anyone from specific domains you add in. Oddly enough, you can also filter out your own domain so your stats flat line. Not a good idea to do that though.
Track document downloads or specific links. Adding a small piece of JavaScript to any link will tell Google to track when someone clicks on that link. This works for PDFs, Word documents, email address’ and external links. It also works if you want to see which two links on the same page are […]
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Written by on February 14th, 2008 with no comments.
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Different regions of the country have very different ways of saying the same thing. Maybe it’s because our country is spread across such a large land mass, because we’re a melting pot or maybe it’s because we all love creating new words and coining new phrases.
Whatever the reason, there are various ways to say the same thing and most often the word chosen is dictated by the region, creating an opportunity for every website to capture more visitors, if they are indeed optimized for the variations.
For example, here are all the different ways one might search for a ‘cabin’ in which to spend some vacation time:
Cottage
Chalet
Retreat
Country house
Camp
Cabana
Shed
Villa
Lodge
Log house
Just looking through that list – without my associating words to regions for you – you can probably guess most of them!
Now imagine if you’re trying to get interested vacationers from a different region to book a ‘villa’ on your website, but have […]
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Written by on December 6th, 2007 with no comments.
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