One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.
In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.
Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?
I was a Variety […]
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Written by on September 8th, 2008 with no comments.
Read more articles on interview and Search Industry News and MIMA Summit and rebecca-lieb and interactive marketing and Spotlight on Search and Blogging and Interviews and Google and Online Marketing.
There’s already a ton of buzz on this but it’s potentially a big change for the web as John Battelle called it, “This Is Web OS, Make No Mistake“. Google’s release plans (in comic book form) for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog and many others.
Outside of a better browser that is to run faster and more securely, the search engine marketing side of this story is that Microsoft’s new browser MISE 8 is to have functionality capable of blocking text ads, such as Google ads.
According to a story on Google Chrome and implications related to Microsoft’s Internet Explorer by AP:
“Google is worried that Microsoft could abuse its power by manipulating Internet Explorer’s default settings in a way that might diminish traffic to Google’s search engine, which serves as the hub of the largest online ad network.”
“In 2006, […]
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Written by on September 1st, 2008 with no comments.
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For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and “best of” research provided by over 50 respected sources.
The SEM Benchmark Guide is helpful for marketers looking to get a handle on the state of the SEM industry, trends, strategies and tactics.
If you’re a data enthusiast, there are 215 charts, tables and eyetracking heatmaps to help illustrate what’s happening in search marketing and what companies need to be paying attention to. There are also several good case studies. This particular edition is formatted into 5 sections:
Budgeting and Search - Covers budgeting in a down economy as well as differences by industry.
Tactics of Search - Geotargeting, local and mobile as well as using search marketing as a branding tool all […]
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Written by on July 14th, 2008 with no comments.
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Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.
Jolina weighed in with her posts on excellent sessions, Four Ways to Redfine the Customer and Three Tips for Successful Analytics. There was also a spontaneous goofball interview with Mike McDonald of WebProNews offering a few insights about the future of SES/SMX.
The day wound up with the Orion Panel on Vertical Search which didn’t leave Jolina with a warm fuzzy (to be expected as Kevin Ryan’s just not that kind of guy ) but it did offer interesting insights into vertical search - vertical content marketing as well as […]
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Written by on March 18th, 2008 with no comments.
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With the TopRank BIGLIST at over 450 blogs, it can be a more than a challenge to read so many RSS feeds to stay current on SEM industry news. SEO blogs and news feed aggregators can make it much easier to track what’s going on whether its news, tips or events. This post highlights two services that have launched recently including Alltop from Guy Kawasaki and Social BlogRoll from Nick Wilsdon along with several others.
Alltop
Launched by Guy Kawasaki, Alltop is based on popurls and shows top stories for selected SEO blogs.
socialblogroll
Nick Wilsdon launched socialblogroll along the lines of a popurls style blog aggregator, but ranks them according to the number of links identified in blogrolls of the known SEO blogs. The more other SEO blogs link to a certain blog, the higher up it shows. Clever.
Sphinn
While Danny Sullivan’s Sphinn social SEO news community is different than the others […]
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Written by on March 11th, 2008 with no comments.
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Wiley recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.
The list of internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing. The list of marketing experts includes:
Joan Holman, Greg Hartnett, Jacob Hawkins, Mark Oldani, Jeffrey Glueck, Lauren Freedman, Tamara Adlin, Steve Rubel, Greg Jarboe, Eric Ward, Jordan Gold, Heather Lloyd-Martin, Chris Baggott, Ed Shull, Brian Lusk, Lee Odden, Jill Whalen, Liana Evans, Perry Marshall, Kevin Lee, Paul O’Brien, Ron Belanger, David Fischer, Phil Terry and Patrick Duparcq.
The majority interviewed are involved with search engines or search marketing so I reached out and asked those whom I am connected with […]
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Written by on February 27th, 2008 with no comments.
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SES London 2008 has ended and I am now tasked with spend a few extra days in London to see a few sights and visit a few friends plus a fiesty 90 year old great uncle.
This SES has included a variety of firsts including my first time to London, first time speaking on two panels at a SES show, first time moderating a SES panel, first time doing a video interview with Adam Lasnik and the first time writing a blog post from a Blackberry.
I wouldn’t attempt such a feat of manual dexterity but I’m captive on a train for a while.
As with nearly all SES shows SES London was a nice mix of inspiring keynotes (even if Marckini was repackaging info some of us have been evangelizing the past year). informative sessions and excellent networking.
Jolina will be covering SMX West coming up and our next speaking/media sponsorship after that […]
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Written by on February 22nd, 2008 with no comments.
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Let’s kick things off for SES London 2008 with a few photos:
Business Design Centre - Cool venue for a conference
Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference
Frank Watson and his budda belly gets rubbed by Li Evans
Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive
SES London co-host Mike Grehan and Keynote speaker Dr. Ralph Wilson
Registration
Exhibit Hall
Dave Naylor, Edward Cowell and Ralph Tegtmeier, aka Fantomaster duing the Organic Listings Forum
Mike Grehan moderates the Organic Listings Forum
Be sure to view many more photos from our SES London 2008 Flickr set.
Sponsored By: Start a Career in Search Marketing Announcing the best online SEM courses from SEMPO Institute.
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Written by on February 19th, 2008 with no comments.
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Let’s kick things off for SES London 2008 with a few photos:
Business Design Centre - Cool venue for a conference
Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference
Frank Watson and his budda belly gets rubbed by Li Evans
Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive
SES London co-host Mike Grehan and Keynote speaker Dr. Ralph Wilson
Registration
Exhibit Hall
Dave Naylor, Edward Cowell and Ralph Tegtmeier, aka Fantomaster duing the Organic Listings Forum
Mike Grehan moderates the Organic Listings Forum
Andy, Dixon, Kristjan, Mel, Brian
Matt McGowan and Rebecca Lieb
Frederick Marckini from iProspect giving day one keynote
Be sure to view many more photos from our SES London 2008 Flickr set.
Sponsored By: Start a Career in Search Marketing Announcing the best online SEM courses from SEMPO Institute.
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Written by on February 19th, 2008 with no comments.
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Sometimes a Monday blog post deserves a good collection of links:
The Fox on viral link building and listening to your audience
Smackdown on Matt Cutts re: spanking SEO blogs
Jeff Jarvis @TheGuardian and the social whirl driving the development of search
eMarketer says B2B’s are buzzing over Marketing 2.0
Vox on Video: Measuring engagement of user generated video
SEO Lowdown on the LED: “You’re doing the SEM industry a dis-service by characterizing the level or complexity of SEO work according to the size of a company.”
Grehan Clickz’s the SEO and Public Relations connection. Mike, what took you so long?
Speaking of PR and Search, be sure to check out Himler, Bradfield, Miele and Odden @PRSA Webinar on PR and Social Media Feb 26
Sponsored By: SMX West Search Marketing Expo Santa Clara Feb 26/28 - Sign up now
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Written by on January 28th, 2008 with no comments.
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