2008 Search Marketing Benchmark Guide
Marketing Sherpa has formally announced their latest Search Marketing Benchmark Guide for 2008 with over 270 pages of fact filled goodness. For both in-house marketers and SEM agencies alike, this guide provides up to date insight into essential search marketing industry trends. Of particular interest to me was the special report on the challenges of bringing SEM in house. The trend is to continue using outsourced help with search marketing for part, not all of campaign implementation.
Also of interest was that the PPC and SEO disparity in budgets continues: Search marketers are spending about one-fifth as much on their SEO efforts compared to paid search
Other nuggets you’ll find in this year’s report include:
Expected Search Spending for 2008 - It’s going up but not for the reasons you’d expect
How Search ROI Stacks Up Against Other Tactics - Guess which tactic BEATS search marketing?
Difficulty in SEM Staffing Rated by Job […]
Written by on October 1st, 2007 with no comments.
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