A lot has changed in the search marketing conference industry in the past year. The biggest news being the addition of Kevin Ryan to oversee Search Engine Watch and Search Engine Strategies along with the departure of Danny Sullivan from SES to start his own venture, Third Door Media and the Search Marketing Expo or SMX series of conferences.
Additional news includes the success of new conferences like MediaPost’s Search Insider Summit, programmed by David Berkowitz as well as the reduction in conference dates for Brett Tabke’s WebmasterWorld’s Pubcon down to one in Las Vegas. With the number of new and niche conferences popping up it begs the question as to whether the market demand can support so many events?
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
Every time someone polls the audience at a SES conference, “How many people are new […]
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Written by on September 14th, 2007 with no comments.
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Demand for talented search marketers is high and the number of educational opportunities has increased proportionately. We have a reader poll this week to get an idea of our reader’s conference involvement. See below.
Some prefer a structured training program like SEMPO Institute, DMA SEM Certification or Bruce Clay’s training program. Others prefer to compliment those programs or augment on the job training with industry seminars such as Search Engine Strategies and ClickZ Events, WebmasterWorld Pubcon, SMX, Search Insider Summit and the variety of vertical, regional and industry specific conferences that are now including search marketing in their programming.
Are you one of the thousands of people who attend these conferences?
I heard estimates of 5-6,000 at last week’s SES San Jose event and in October, DMA07 expects over 10,000 attendees. With conference tickets ranging from $600 on the low end to over $3000 for more exclusive events, I am curious how many […]
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Written by on August 28th, 2007 with no comments.
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In the past I’ve written about the benefits of attending Search Engine Strategies conferences with tips on gaining knowledge, finding new clients and employees, networking with others and even as a resource for generating content.
However, there are even more benefits you can gain from going to conferences like Search Engine Strategies, Pucon and SMX that you may want to consider, albeit with your humor hat on:
Competitive intelligence - As you play the meet and greet game, you’ll undoubtedly run into employees from competing firms. Be sure to ask lots of questions. Smile, be friendly and engaging. Remember how important it is to be a great listener and remember: Loose lips sink ships! Also be sure to get PPTs from direct competitors, especially from their “new” speakers, who tend to want to impress and often include more information than they should. Also, some speakers don’t provide the conference organizer […]
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Written by admin on July 30th, 2007 with no comments.
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