Should Companies Hire Multiple Search Marketing Firms?
On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both worlds” in terms of best practices and performance through competition. On the surface, I suppose I could see how someone might think this might make sense but in practice, it really doesn’t.
The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimization recommendations. Even worse are the possibilities for confusion with link building.
Imagine hiring two PR firms for the same business and a journalist getting two different pitches for the same thing from two different agencies. Will that really generate better results or just create confusion?
Coordinating with another agency adds additional costs for […]
Written by on July 1st, 2008 with no comments.
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