Late in 2007 the SEMPO Institute released several search marketing-focused online training courses. The first course, Fundamentals of Search Marketing, offers 14 different lessons encompassing the basics of SEM and SEO. To get a sense of what was offered, our CEO Lee Odden asked my coworker Jeff Nolan and I to take the Fundamentals course and write up a blog post.
The SEMPO Institute Fundamentals SEM course is designed for people who are new to the search industry and those who have been in traditional marketing and are now opening up to search marketing as a new career.
Composed of 14 lessons that range from “How Search Engines Work” to “SEO Web Design”, the lessons provide useful tips and real-time examples as well as supporting tools such as those used for keyword research or pay per click.
Each lesson provides study materials and an online course packet. The course materials present basic concepts, […]
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Written by on January 28th, 2008 with no comments.
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The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.
To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.
How did you get involved with search marketing (and the SEMPO Institute) and where does the intersection of search and education come into play for you?
Thinking about beginnings, it was almost a birth of […]
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Written by on January 2nd, 2008 with no comments.
Read more articles on sem training and sempo institute and terry plank and search marketing training and SEMPO and Search Industry News and seo training and Interviews.