Whether you’re part of the search industry or just affected by it, you’ve probably not only grown used to change but are excited by it.
Attending a session this morning about personalized and universal search, we had a panel full of excited folks and audience members all bursting at the seams to discuss what these two types of search bring.
Panelists included:
Moderator:
Greg Jarboe, President and Co-Founder, SEO-PR
Speakers:
Dave Davies, CEO, Beanstalk
Jonathan Mendez, Founder and Chief Strategy Officer, OTTO Digital
Richard Zwicky, Founder and CEO, Enquisite
Aaron D’Souza, Software Engineer, Google
Bill Barnes, Co-Founder & Executive Vice President, Enquiro Search Solutions Inc.
James Colborn, Director, US Trade Marketing, Microsoft Corporation
The start of it all is Google making its personalized search much more the default for many users, shaping search results based on a number of criteria. As well, its roll out of universal search.
Aaron D’Souza, from Google, made sure the audience understood the differences between the two for […]
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Written by on December 5th, 2007 with no comments.
Read more articles on universal search and Personalized Search and SEM and ses chicago 2007 and Google and SEO and SEO SEM Conferences and search engine strategies and Search Engines and Online Marketing.
Experienced client side and agency search marketers know that today’s web site marketing projects involve much more than single event “SEO triage” and link building. A quick look at the topics on the top search marketing forums, newsletters, conferences, blogs and even print magazines shows an increasing variety of strategies ranging from marketing with social media to SEO and usability to leveraging user generated content.
As companies look for the right online marketing resources to help navigate the ever changing and increasingly complex world of search marketing, what variables, channels and outcomes should be considered?
In order for companies to realize the maximum benefit from a search marketing initiative, there must be a certain level of understanding about how various online marketing channels work. One of the most effective ways we’ve found to assess current understanding and to introduce important concepts is through a discovery process including questions.
Here are a few […]
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Written by on September 4th, 2007 with no comments.
Read more articles on Search Marketing and SEM and SEO and Business of SEO and Online Marketing.
A trap I fell into early in my career as an SEM specialist was to ensure clients we would do our best to drive all the traffic we could to their site. Looking back, I’m glad I learned the obvious error of this statement before becoming involved in a client’s burgeoning PPC campaign.
The session “Creating Compelling Ads”, moderated by Allan Dick of Vintage Tub & Bath had at its core the powerfully obvious notion (in hindsight) that driving all traffic to your site is not only a fool’s mission, but in the realm of PPC, a costly mistake.
Generating qualified traffic for a campaign shaped the presentations provided by the esteemed panel of:
Mona Elesseily from Page Zero Media
Brad Geddes of LocalLaunch.com
Vic Drabicky of Range Online Media
So how do drive qualified traffic?
First, we wrap our minds around the notion that a high volume of clicks through to an ad is not […]
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Written by on August 21st, 2007 with no comments.
Read more articles on Pay Per Click and creating compelling ads and SEM and sessanjose2007 and ses san jose and SES and search engine strategies and Online Marketing.