On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.
http://video.google.com/videoplay?docid=-8718034651485792797
You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.
Sponsored By: Follow TopRank on Twitter Get daily updates, insights and zero “cat” tweets!
Read the Rest of the Article…
Written by on March 18th, 2008 with no comments.
Read more articles on Industry Associations and ses-new-york-2008 and ses-new-york and sara holoubek and SEMPO and interview and search engine strategies and Video Interviews and toprank and SEO SEM Conferences.
SEMPO Institute released their online training program for SEO and PPC late 2007. TopRank has previously written a review of the “Fundamentals Course” now known as the “Insider’s Guide to Search Marketing”. SEMPO Institute students that complete the Insider’s Guide can then move on to the two advanced training courses, one of which is the Advanced SEO Specialist course. I’ve recently completed that training and have the following review:
The Advanced SEO Course builds on the basics covered in the Insider’s Guide to Search Marketing, and then expands into research and execution of many SEO tactics including: keyword research, web page construction, link building tactics and writing appropriate website copy.
SEMPO Institute’s Advanced SEO Course is divided up into 5 learning modules:
Advanced Keyword Research
SEO Diagnostic & Audit
Advanced Link Building
Editing & Optimizing pages
Reporting & Analytics.
Each module is split up into 3 lessons to cover a different section falling under the […]
Read the Rest of the Article…
Written by on February 28th, 2008 with no comments.
Read more articles on sempo institute and advanced SEO course and review and SEMPO and seo training and toprank and search engine optimization and seo education and SEO.
I’m sure this will be well covered on the search marketing news blogs but I wanted to make a post because a good number of the new SEMPO board members are people I have known for years and respect a great deal. It can be a big commitment to donate your time to an association and SEMPO has proven itself to be a great resource for the search marketing industry.
Chris Boggs - SEO Manager, eMergent Marketing / Brulant, Inc.
Jessica Bowman - In-House SEO Expert
Massimo Burgio - Global Search Expert, Global Search Interactive
Bruce Clay - President, Bruce Clay, Inc.
Dave Fall - VP Product Management - Search Technology, DoubleClick, Inc.
Duane Forrester - Senior Program Manager, Microsoft
Sara Holoubek Free Agent Consultant
Gord Hotchkiss […]
Read the Rest of the Article…
Written by on February 25th, 2008 with no comments.
Read more articles on 2008 board of directors and SEMPO and Online Marketing.
Late in 2007 the SEMPO Institute released several search marketing-focused online training courses. The first course, Fundamentals of Search Marketing, offers 14 different lessons encompassing the basics of SEM and SEO. To get a sense of what was offered, our CEO Lee Odden asked my coworker Jeff Nolan and I to take the Fundamentals course and write up a blog post.
The SEMPO Institute Fundamentals SEM course is designed for people who are new to the search industry and those who have been in traditional marketing and are now opening up to search marketing as a new career.
Composed of 14 lessons that range from “How Search Engines Work” to “SEO Web Design”, the lessons provide useful tips and real-time examples as well as supporting tools such as those used for keyword research or pay per click.
Each lesson provides study materials and an online course packet. The course materials present basic concepts, […]
Read the Rest of the Article…
Written by on January 28th, 2008 with no comments.
Read more articles on sempo institute and sem training and search marketing training and SEMPO and seo training.
The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.
Online Marketing Blog has a category on SEMPO including observations from the results of previous surveys including: “Search Marketers to Spend $5.7 Billion - 2005” which seems so small now compared to the $18 billion or so. There’s also, “SEO More Popular than Paid Search” which was not so much an indication of budget allocation, but of the percentage of companies using SEO compared to PPC at the time.
In exchange for taking the survey you’ll also get an advanced peak at results plus there are a few giveaways including:
8 Gb iPod Touch
One free pass to a North American Search Engine Strategies (SES) Conference
SEMPO has an official announcement and you can take the survey here.
Sponsored By: Start […]
Read the Rest of the Article…
Written by on January 15th, 2008 with no comments.
Read more articles on sempo survey and search marketing industry and SEMPO.
The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.
To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.
How did you get involved with search marketing (and the SEMPO Institute) and where does the intersection of search and education come into play for you?
Thinking about beginnings, it was almost a birth of […]
Read the Rest of the Article…
Written by on January 2nd, 2008 with no comments.
Read more articles on sem training and sempo institute and terry plank and search marketing training and SEMPO and Search Industry News and seo training and Interviews.
Online Marketing Blog is fortunate to have readers all over the U.S. and world wide, but this post is geared towards search marketers here in Minnesota and the upper Midwest. Although, it would be great to hear opinions from others that have been in a similar situation as what’s described here.
There’s been a bit of buzz over the past year, very slight at first, and recently it’s been picking up around the idea that the midwest or Minnesota at least, needs a dedicated search marketing association. I know there are many, many super talented, experienced SEOs as well as paid search pros that have either kept their networking and collaboration to very small, tight circles or rely on national events and the connections that technology has brought through IM, social network sites and the ever unproductive microblogging formats like Twitter, to stay connected, collaborate, network and share.
At the same time, […]
Read the Rest of the Article…
Written by on October 14th, 2007 with no comments.
Read more articles on minnesota search marketing association and SEMPO.