How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.
What Wall Street looks at.
Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
Nature of revenues. Are they one time projects or are they retainer based? One time projects can be good if you specialize and can go to all the other players in a category.
Technology strategy. For example, if you’ve created a software application to mine keyword data, that is valuable.
You don’t have to develop your own software. You can take a best of breed approach and bring to clients […]
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Written by on March 17th, 2008 with no comments.
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Hello – My name is Nicole St. Martin. I recently joined TopRank Online Marketing as an Search Marketing Manager. I will be working with the TopRank team as a liaison between clients and the service specialists, assessing client marketing needs, providing strategic direction and setting tactical implementation plans.
After working in the SEO industry for 6 years, it’s refreshing to be part of a company that is customer focused and truly passionate about what they do.
Search Marketing is well documented as one of the most effective marketing strategies a business can employ regardless of the economic environment. Now more then ever companies recognize search as an essential element to their businesses bottom line and are seeking out the help of professional SEO firms.
Finding the right search marketing agency is no doubt a daunting task. But what happens once you’ve done your due diligence and chosen an SEO firm that best suits […]
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Written by on February 21st, 2008 with no comments.
Read more articles on seo company and seo clients and seo firms and successful SEO campaigns and successful SEO programs and seo agency and Search Marketing and Business of SEO and SEO and search engine optimization and search engine marketing and Online Marketing.