SEO Services: Value Meal or Consulting that Provides Value?
Most people like things simple and “pre-packaged” solutions do well to attract mass market appeal. Just look at the popularity of “value meals” at popular fast food restaurants and other consumer products.
In the business to business world, the simplification of products and services into such groupings is not so practical, “Did you want the #3 or #4 enterprise CRM software package?”. Yet judging by the inquiries many search marketing companies get, it is high in demand: “Can you tell me about your SEO packages?”.
This is particularly true with the trend started at the turn of this century towards the commoditization of search marketing consulting services. At that time the task of improving online sales via search engines was a predictable matter of optimizing meta data and on-page copy, submitting to directories and search engines. Of course, this is the search marketing industry, so things have changed.
Sustainable search marketing strategies and […]
Written by on August 15th, 2007 with no comments.
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