Many companies narrowly define PR activities online solely as blogger relations when in reality, online public relations is so much more. To me, internet based public and media relations encompasses gaining editorial exposure on the web with sites like blogs of course, but it also leverages web based technologies, networks and platforms for developing and maintaining more efficient communication with the media. And by “media” I mean traditional media with an online presence as well as other influencers - be they bloggers, power social news users or social networkers.
Communication efforts might happen online, but the media exposure outcomes may be in print or the web. The question arises, if the connections are made and maintained online using online PR and social media tools, but the exposure is offline, is it still online PR? I say yes.
Earning editorial visibility on the web as a function of public and online […]
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Written by on March 6th, 2008 with no comments.
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During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and public relations. There’s plenty of sage advice for PR professionals interested in leveraging search engine optimization tactics in the interview, so if you have 25 minutes be sure to click the link above and listen. Otherwise, here is a paraphrased accounting of our talk:
How can SEO can help an organization raise awareness?
People are looking for information, they use a variety of types of search such as Google, Yahoo, Live and Ask as the predominant channels. There’s also news search , blog search and search within social media sites. Any time something can be searched on, that’s an optimization opportunity. Increasing awareness comes from making it easier for people to find you when they’re looking for information.
What is the role of search engine optimization in media […]
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Written by on February 13th, 2008 with no comments.
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Sometimes a Monday blog post deserves a good collection of links:
The Fox on viral link building and listening to your audience
Smackdown on Matt Cutts re: spanking SEO blogs
Jeff Jarvis @TheGuardian and the social whirl driving the development of search
eMarketer says B2B’s are buzzing over Marketing 2.0
Vox on Video: Measuring engagement of user generated video
SEO Lowdown on the LED: “You’re doing the SEM industry a dis-service by characterizing the level or complexity of SEO work according to the size of a company.”
Grehan Clickz’s the SEO and Public Relations connection. Mike, what took you so long?
Speaking of PR and Search, be sure to check out Himler, Bradfield, Miele and Odden @PRSA Webinar on PR and Social Media Feb 26
Sponsored By: SMX West Search Marketing Expo Santa Clara Feb 26/28 - Sign up now
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Written by on January 28th, 2008 with no comments.
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The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch.
Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.
I talked about what kinds of public relations content can and should be optimized as well as 3 SEO PR tactics: press release optimization, blog powered media room and social media relations. I also presented 3 different sets of optimized PR metrics including social media analytics, pickups and […]
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Written by on December 7th, 2007 with no comments.
Read more articles on pubcon 2007 and Press Release Optimization and public relations analytics and seo pr and social media pr and social media analytics and Pubcon and toprank and Online PR and Public Relations and lee odden and Online Marketing.