Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. tooks a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.
http://video.google.com/videoplay?docid=7664387870231379089
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Web 2.0 Expo - Video Interview Brian Solis was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.
http://video.google.com/videoplay?docid=-7601563463451791714
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Web 2.0 Expo - Video Interview Dave McClure was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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When registering for Web 2.0 Expo I ran into Robert Scoble whom I had just met 2 weeks ago in San Francisco at another conference. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.
http://video.google.com/videoplay?docid=4044250035651101782
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Web 2.0 Expo - Video Interview Robert Scoble was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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After finding out my new camera’s SDHC card wasn’t recognized by my Sony Vaio laptop, I was stuck taking lots of photos but not posting to Flickr as I normally would. After checking several stores I finally found a card reader and below are a few photos from the Web 2.0 Conference here in San Francisco this week.
Dave aka “PayPal Mafia” McClure
Josh Bernoff and Charlene Li of Forrester
Geoff Livingston, Brian Solis and Rohit Bhargava
Facebook Marketing Panel
Audience Questions
Charlene Li and Josh Bernoff @ Groundswell Book Launch
Chris Heuer Interviewing Guests in the Blogtropol.us Blogger Lounge
Robert Scoble
Stowe Boyd and Brian Solis
Jeremiah Owyang from Forrester
Brian Caldwell and Jacob Morgan
Vanessa Fox, Hiten Shah and Dave McClure
Be sure to visit TopRank’s Web 2.0 Expo Flickr set for over 100 more photos.
Sponsored By: TopRank Internet Marketing Services SEO, Social Media, Online PR and Email Marketing
Web 2.0 Expo - Photo Picks was orgionally published at http://www.TopRankBlog.com
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Written by on April 24th, 2008 with no comments.
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After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.
Some of the key takeaways from this session were:
Be clear with your objectives
Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
Understanding the ROI of Facebook requires a new kind of mindset
Don’t take away the social features of Facebook from users
Facebook marketing is not about driving traffic to your web site. Keep Facebook users on Facebook
Hopefully Jeremiah doesn’t think I’m stalking him as this is the second session in two days of his that I’ve blogged. Unfortunately, I don’t know the panelists and there are no name tents, so each panelist […]
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Written by on April 24th, 2008 with no comments.
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Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia”
The cast of characters in this session includes: Gregarious Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.
Follow these guys on Twitter and you may learn an awful lot about this space:
@gregarious
@jowyang
@stoweboyd
@briansolis
While you’re at it, feel free to follow me as well: @leeodden
I’ll admit that it was a pretty silly thing to blog this session because like the ADD reference above, it took new directions each moment and never stayed on any one topic for long. Not […]
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Written by on April 23rd, 2008 with no comments.
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The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell.
In this session, both Li and Bernoff emphasize the importance of not jumping into social technologies and applications just because the competition does, but to have specific objectives and measurement. With defensible results, a social technology will be in a much better position to survive slimming budgets. The focus is on people, not technology with social technologies and applications.
Josh Bernoff: Are you experiencing web 2.0 avoidance syndrome?
Symptoms:
Obsessive interest in blogosphoere, etc
Excessive salivation of successful corp applications
checking techruch and techmeme
increasing nervousness answeing bosses and collegues about web 2.o\
Asking your teens “what’s up with this myspace thing?”
Groundswell focuses on […]
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Written by on April 23rd, 2008 with no comments.
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Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and blogging the following sessions at Web 2.0 Expo today as well as visiting blogtropol.us:
9:40am Creating a Coherent Social Strategy for Business Charlene Li (Forrester Research), Josh Bernoff (Forrester Research)
10:50am Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization Rafe Needleman (CNET), Konrad Feldman (Quantcast), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish), Murtaza Hussain (Peanut
Now comes a tough call. Three sessions in the 1:30 slot that I’d really like to attend at the same time.
1:30pm Best-kept Secrets to Search Engine Optimization Success: the Art and the Science […]
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Written by on April 23rd, 2008 with no comments.
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The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse into the vast depth of knowledge from Dave McClure of 500 Hats who offered some pirate speak, “AARRR” to help delegates remember his model for building web businesses.
Hiten Shah of CrazyEgg and KISSmetrics provided practical examples and Vanessa Fox of Ignition Partners and Nine By Blue offered a combination of SEO centric tips, analytics and examples.
First up was the Web 2.0 Pirate, Dave McClure with his “AARRR” model:
Acquisition - Where users come to your site from the web
Activation - First positive experience
Retention - Keep them coming back
Referral - Refer others to the site
Revenue - Users conduct some kind of monetization behavior
Startups need to decide what their business model is going to be. For many startups, the key is to focus on:
Getting users - Acquisition, referral
Driving usage - Activation, retention
Making […]
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Written by on April 22nd, 2008 with no comments.
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My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization) with Stephan Spencer of Netconcepts and Muhammad Saleem of Advantage Consulting Services. Unfortunately, I missed the SEO portion and gauging by the crowd around Stephan, it went quite well.
Muhammad Saleem’s portion of the presentation focuses on Social Media Optimization and Marketing 101. I’ve not met Mahammaed in person before and he’s sporting a very cool goatee with a waxed moustache.
Saleem’s presentation focuses on 4 aspects of social media:
Blogs
Social News sites
Social Networks
Online Video
Many other tools don’t have that big of an impact/conversionrate for the “average” company.
Blogs, social news, networks and online video are low cost and fairly easy to implement. They can also work well with your other SEO efforts.
9 Industry rules of SMO
1. Know your audience - analytics
2. Create original content - try new […]
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Written by on April 22nd, 2008 with no comments.
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