Two heads are better than one. How many times have we all heard that in our lives? When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks.
The same is true of link building teams. It can be considered a general rule of thumb to say “the more, the merrier” when it comes to the size of a team working on link building, social media and content promotion. An experienced team working together will generate far more inbound links and traffic to the target website than just one person – bent over a desk, Red Bull in hand, click-clacking away on the keyword.
When it comes to link building for clients, there are two important questions:
Q: Who knows the client’s business best?
A: The […]
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Written by on May 8th, 2008 with no comments.
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SEMPO Institute released their online training program for SEO and PPC late 2007. TopRank has previously written a review of the “Fundamentals Course” now known as the “Insider’s Guide to Search Marketing”. SEMPO Institute students that complete the Insider’s Guide can then move on to the two advanced training courses, one of which is the Advanced SEO Specialist course. I’ve recently completed that training and have the following review:
The Advanced SEO Course builds on the basics covered in the Insider’s Guide to Search Marketing, and then expands into research and execution of many SEO tactics including: keyword research, web page construction, link building tactics and writing appropriate website copy.
SEMPO Institute’s Advanced SEO Course is divided up into 5 learning modules:
Advanced Keyword Research
SEO Diagnostic & Audit
Advanced Link Building
Editing & Optimizing pages
Reporting & Analytics.
Each module is split up into 3 lessons to cover a different section falling under the […]
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Written by on February 28th, 2008 with no comments.
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Late in 2007 the SEMPO Institute released several search marketing-focused online training courses. The first course, Fundamentals of Search Marketing, offers 14 different lessons encompassing the basics of SEM and SEO. To get a sense of what was offered, our CEO Lee Odden asked my coworker Jeff Nolan and I to take the Fundamentals course and write up a blog post.
The SEMPO Institute Fundamentals SEM course is designed for people who are new to the search industry and those who have been in traditional marketing and are now opening up to search marketing as a new career.
Composed of 14 lessons that range from “How Search Engines Work” to “SEO Web Design”, the lessons provide useful tips and real-time examples as well as supporting tools such as those used for keyword research or pay per click.
Each lesson provides study materials and an online course packet. The course materials present basic concepts, […]
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Written by on January 28th, 2008 with no comments.
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The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.
I was fortunate to be included in the program and Jim was good enough to take some time and answer a few questions about Internet Marketing Ninjas during the launch to cover how/why it was started, how he was able to get some of the smartest search marketers to give up their secrets and what future enhancements […]
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Written by on January 3rd, 2008 with no comments.
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The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.
To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.
How did you get involved with search marketing (and the SEMPO Institute) and where does the intersection of search and education come into play for you?
Thinking about beginnings, it was almost a birth of […]
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Written by on January 2nd, 2008 with no comments.
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Search Marketing within large organizations, often presents a unique set of problems back to the search marketer/marketing firm.
It’s nothing that’s does on purpose (for the most part), but rather it simply comes along with large, complex organizations.
The panel for this session outlined what they see as the most frustrating components of working for large organizations and how search marketers can adapt to reach the end objectives.
The panels’ top frustrations include:
1. Uneducated individuals
2. Resistant individuals
3. IT Departments that say NO
If you’re running into any of the above while trying to work with an organization, try the following:
Uneducated Individuals
1. If there are uneducated individuals within the organization, which there will be, then educate them! Explain what SEO/SEM is, how it works and share case studies/results to get them on board.
2. Identify internal champions of Search and give them the tools to help educate others in the organization. This will ensure that positive information […]
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Written by on December 4th, 2007 with no comments.
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Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.
First, Pradeep Chodra, co-founder of OMLogic, spoke on the highlights of working in SEM. Some of those highlights include an exciting and adventurous industry, flexibility of where and when you work because the internet is portable and global, the fact that you don’t need a professional degree to be good at SEM and that the salaries can turn out to be very attractive if you work hard and know what you’re doing as a search marketer.
Second, Dan Perry, SEO Producer at Cars.com, gave us all interviewing tips, when looking for our first job in SEM, looking for a new job in […]
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Written by on August 22nd, 2007 with no comments.
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