The thing about internet marketing is that there is no “one right way” to solve a single problem. So much of the advice and commentary about content optimization for search engines at conferences and on blogs is tactical. Five tips for this and 10 ways to do that. We do it too, because people that are new or just dipping their toe into the stream of internet marketing knowledge need information packaged in an easy to understand and actionable format.
Between the changes and improvements that happen on search engines, adoption of new web technologies/applications and changes in the way people use search, tactical advice can get outdated pretty quickly.
I’ve been thinking lately about how managing long term search marketing programs can be tricky with all that change, but a strategy that focuses on a model of “Listen, Learn, Change and Grow” can make a big difference between long […]
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Written by on November 28th, 2008 with no comments.
Read more articles on content optimization and internet marketing strategy and social media marketingm and strategy and online-marketing and SEO and Social Media and search-engine-optimization and Online Marketing.
We’re buying Christmas décor this weekend and this has obviously put me in the mood for an early Christmas post. I know it’s corny but instead of candy canes, happiness, and reindeers I’ve substituted keywords that are relevant to SEO and came up with the SEO’s CHRISTMAS ALPHABET.
C – ontent
H – 1, H2, and other tags
R – elevance
I – mages
S – ocial media
T – ext (keywords!)
M – ass appeal (popularity)
A – ccessibility
S - piders and search engines
There it is. My next few posts will then center around each letter till we finish the Christmas alphabet and then I might make an SEO New Year Alphabet, or not.
An early happy holidays to everyone!
a
SEO’s CHRISTMAS ALPHABET
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Written by on November 27th, 2008 with no comments.
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Yesterday, Text-Link-Ads launched a new service InLinks, that places ads inside the content part of blog posts (full disclosure TLA is an advertiser on this blog). I’ve seen this service in use for a while and it does really good job of not leaving a footprint that is detectable to the external user.
Is this a product you should use, ultimately that depends on your end goals and risk tolerance. The program is in direct conflict with Google’s policy on buying/selling links in a way that allow pagerank to pass. So there is some risk if on both ends of that transaction. However for competitive phrases and unpaletable subjects getting links is an extremely difficult task. So if you want to rank getting links that pass juice is the quickest and easiest way to do it, and buying advertising links shortens that time frame.
IMHO the key to buying links is […]
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Written by on November 20th, 2008 with no comments.
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Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the adjustments SEOs should make in light of universal search.
Brian Combs of Apogee Search began the session with an overview of Universal search. The biggest change, according to Combs, is that search is no longer just about text. Now images, videos, and local results can all rank, and rank highly, for any given keyword term.
This opens up a range of opportunities for the search marketer. A given site can now increase their search real estate by appearing multiple times on the search engine results page (SERP). Conversely, universal search can negatively impact your rankings. Local listings […]
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Written by on November 14th, 2008 with no comments.
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The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro.
First up is Todd who covered 30 different tools which are too many to mention here but included tools for: browsers, domain server, keywords, competitive research, ranking checkers, backlink checking, on page optimization, spidering, productivity and tools for fixing duplicate content. but the most interesting included:
User agent switcher allows you to surf the web as if you were a bot from an engine so you can see sites the way search engine spiders see them.
Search Status Firefox plugin shows you various time saving information all in one place
Header Checker
SiteUptime lets you know when your site goes down
Domain Tools Bookmarklet that gives you whois information on the domain name you’re looking at. Also shows other domain names […]
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Written by on November 13th, 2008 with no comments.
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Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse. In Understanding the Complex Social Media Marketing Playing Field, moderator Joe Laratro led a panel of social media marketing architects who shared their social media design tips.
Rand Fishkin, CEO of SEOmoz, gave an overview of some of the various materials an online marketer can use when constructing a social media plan. Michael Gray, president of Atlas Web Service, created a strategic design plan for building successful social promotions. Cameron Olthuis, CEO of Factive Media, outlined best practices for interacting with social communities in ten steps. Neil Patel, CTO of Advantage Consulting Services, Inc., ended the session with a controversial look at “the dark side” of social media marketing.
Building […]
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Written by on November 11th, 2008 with no comments.
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In October we decided to mix things up a bit and offer more posts with practical tips, especially the SEO Basics series. While many of our readers appreciate industry insights, observations, conference coverage and interviews, it was the practical tips and resources that attracted the most interest.
While started out with tips focused on search engine optimization in October, we’ll begin offering similarly practical tips for digital PR and social media marketing as well.
The two day Social Media Smarts workshop in conjunction with the DMA will offer more than enough basic social media tips to share. Here are the top 10 Online Marketing Blog posts according to visitors, post ratings and incoming links for October:
SEO Tops Recession Internet Marketing Tactics - Over 400 internet marketing professionals took this survey to identify the top Internet marketing tactics to focus on over the next 6 months and SEO came out on top.
SEO Basics: […]
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Written by on November 3rd, 2008 with no comments.
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We continue our series of weekly SEO basics questions and answer today with a question that acknowledges the value of approaching search engine optimization holistically, but indicates a desire to keep things simple and focus on the basics.
“… you mentioned to use a holistic approach to aid in a better SEO, but specifically what might be the “top 3″ things can I do or focus on my website to best help improve my search rankings on Google”
Since Google dominates the search marketplace, you can read their “How can I create a Google-friendly site?” recommendations. Or you can read on for more SEO insight.
SEO is a big topic and many web site owners are overwhelmed, feeling like it’s simply too much to handle, getting “fire hosed” with information from consultants. As a result, they look for bite sized chunks of information - tactics. Sometimes these individual tactics can make a […]
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Written by on October 30th, 2008 with no comments.
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Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. Concepts like “push and pull PR”, “digital asset optimization” and “press release optimization” have helped many marketers realize the benefits of SEO from different perspectives. The embedded slides below touch on several of these concepts:
SEO and PR for Digital Public Relations
View SlideShare presentation or Upload your own. (tags: internet web)
Of course, feedback and questions are always welcome. The webinar had about 350 participants online and there were well over 70 questions posed.
Sponsored By: PRSA International Detroit 10/25-28 Preconference Workshop: Search Engine Optimization for News
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Written by on October 30th, 2008 with no comments.
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Thank you to Jonathan Dingman, who writes the Google News, Inside blog, for attending the DPAC II conference in New York this week and blogging the session, “SEO: Is Finding Your Inner DAO the Answer?” which included: Ron Belanger, Vice President, Agency Development at Yahoo!, Anne Kennedy, Managing Partner at Beyond Ink, Jolina Pettice, Senior Account Manager at TopRank Online Marketing and Noah Elkin, Vice President of Corporate Strategy at Steak as moderator.
Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO?
DAO is, essentially, optimizing what you own as an asset, digitally. It’s pretty straight forward. Whether it’s a video, an image, presentation, or a podcast, as a few examples, those are your digital assets. A video is an asset which should be optimized […]
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Written by on October 29th, 2008 with no comments.
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