SES London 2008 - Beyond Linkbait: Getting Authoritative Online Mentions
Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company’s online reputation, whether or not you get links.
Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink
Speakers: Alan Webb, CEO, Abakus Internet Marketing, Mikkel deMib Svendsen, Creative Director, deMib.com and Brian Turner, Director, Britecorp, Ltd.
First up is Alan Webb from ABAKUS.
Link building is a chicken/egg situation. To get the links you need content but to get the content found and linked to, you need the links.
When you have excellent content you need to kickstart it - get it out there. There are […]
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Written by on February 21st, 2008 with no comments.
Read more articles on alan webb and brian turner and linkabit and mikkel deMib Svendson and ses london 2008 and ses london and SEO and Link Building and link bait and search engine strategies.
On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content - especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.
http://video.google.com/videoplay?docid=1830519162896248638
Sponsored By: SMX West Search Marketing Expo Santa Clara Feb 26/28 - Sign up now
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Written by on February 20th, 2008 with no comments.
Read more articles on ses london and interview and adam lasnik and ajax seo and flash seo and duplicate content and search engine optimization and Spotlight on Search and Video Interviews and SEO and toprank and Google and SEO Tips and search engine strategies.
Let’s kick things off for SES London 2008 with a few photos:
Business Design Centre - Cool venue for a conference
Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference
Frank Watson and his budda belly gets rubbed by Li Evans
Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive
SES London co-host Mike Grehan and Keynote speaker Dr. Ralph Wilson
Registration
Exhibit Hall
Dave Naylor, Edward Cowell and Ralph Tegtmeier, aka Fantomaster duing the Organic Listings Forum
Mike Grehan moderates the Organic Listings Forum
Be sure to view many more photos from our SES London 2008 Flickr set.
Sponsored By: Start a Career in Search Marketing Announcing the best online SEM courses from SEMPO Institute.
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Written by on February 19th, 2008 with no comments.
Read more articles on ses london and ses london 2008 and Search Industry News and toprank and search engine strategies and SEO and Online Marketing.
Let’s kick things off for SES London 2008 with a few photos:
Business Design Centre - Cool venue for a conference
Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference
Frank Watson and his budda belly gets rubbed by Li Evans
Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive
SES London co-host Mike Grehan and Keynote speaker Dr. Ralph Wilson
Registration
Exhibit Hall
Dave Naylor, Edward Cowell and Ralph Tegtmeier, aka Fantomaster duing the Organic Listings Forum
Mike Grehan moderates the Organic Listings Forum
Andy, Dixon, Kristjan, Mel, Brian
Matt McGowan and Rebecca Lieb
Frederick Marckini from iProspect giving day one keynote
Be sure to view many more photos from our SES London 2008 Flickr set.
Sponsored By: Start a Career in Search Marketing Announcing the best online SEM courses from SEMPO Institute.
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Written by on February 19th, 2008 with no comments.
Read more articles on ses london and ses london 2008 and Search Industry News and toprank and search engine strategies and SEO and Online Marketing.
Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London. It will be my first time speaking at an event in London and luckily I’ll be involved with 3 panels that are spot on with the marketing consulting work we do at TopRank.
The two panels that I am presenting on are concurrent Wednesday, Feb 20 with “News Search SEO” starting at 10:30 a.m. followed by “Blog and Feed SEO” at 11:45 a.m. I will also be moderating the “Brand and Reputation Management” panel on Thursday at 3:30p.m. Below are more details on those sessions.
News Search Engine Optimization - News search engines such as Yahoo News and Google News offer a great way to receive targeted traffic related to breaking topics or to help with a public relations effort. Moderated by Anne Kennedy of Beyond Ink, this session looks at how to make use […]
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Written by on February 4th, 2008 with no comments.
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We get lots of links recommendations daily from friends, industry peers, PR interns who have absolutely no idea what they’re doing and way too many mindless bots. In a moment of weakness as I wait for the opening reception for SIS to start, I thought I’d share a few worthy links from others and a few of our own.
Stairway to Google Heaven - Mel Carson from Microsoft was inspired by the Fishkins Rand and Gillian to write this blog post ode to what search marketing can do for good causes.
he finer points of top rankings - podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and myself on leveraging social media and networking channels such as Twitter, MyBlogLog and StumbleUpon. mp3
Can You Really Learn Search Marketing From a Conference? - Fellow SIS speaker Aaron Goldman seems a little jaded on the value of conferences and then […]
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Written by on December 12th, 2007 with no comments.
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