How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.
What Wall Street looks at.
Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
Nature of revenues. Are they one time projects or are they retainer based? One time projects can be good if you specialize and can go to all the other players in a category.
Technology strategy. For example, if you’ve created a software application to mine keyword data, that is valuable.
You don’t have to develop your own software. You can take a best of breed approach and bring to clients […]
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Written by on March 17th, 2008 with no comments.
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Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO.
Mike starts out with a nod to St Patrick’s day. During introductions Greg says he’s a reformed black hat spammer.
Audience: To what extent does Google use user data and behavior and how relevant is PageRank?
Greg: PageRank is irrelevant. It’s not important the way it used to be. It’s important to get crawled and how often you get crawled. It’s “link juice”. Use no follow to sculpt your PageRank.
Dave: Getting links from high PageRank sites isn’t what it was. The more authority you have, the more “bonus” features you’re going to get from Google.
On user data, it’s more relevant for universal search results. Thinkgs Feedburner data is useful for getting a blog indexed.
Jill: PageRank is important. Not toolbar […]
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Written by on March 17th, 2008 with no comments.
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After a seemingly quicker than normal flight from Minneapolis into LaGuardia, Jolina and I then made it to the Sheraton in near record time. Monday begins what is the biggest SES show of the year: Search Engine Strategies New York. We’re both looking forward to this SES with great anticipation. Jolina blogged SMX West recently and will also be blogging the SES show.
We’ll be doing a mix of blogging sessions, taking photos and video interviews as well as participating in a few after conference events. Sessions I plan on attending Monday include:
Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO. The audience will also have the opportunity to share their own tips and tools.
How to Build Investment Interest in Your SEO/SEM with an introduction by […]
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Written by on March 16th, 2008 with no comments.
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Next month I’m heading to New York to blog the SES NY conference for Online Marketing Blog where Lee is speaking on the “Beyond Linkbait: Getting Authoritative Online Mentions” panel with newly elected SEMPO board member Chris Boggs and PR veteran Sally Falkow.
I’m over-the-moon excited to attend and have stumbled upon a tiny connection between the host city and the conference.
The industry that never sleeps will be placed smack in the middle of the city that never sleeps. While I’m not sure what kind of cosmic connection to make of this (and it’s not the first time so I’m pretty sure the earth won’t start spiraling toward the sun), I am curious to see how it all goes down and to share my insights with you.
Not only does the industry never sleep, but the people in the industry rarely sleep either. Whether this is because we’re all keeping up […]
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Written by on February 26th, 2008 with no comments.
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Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.
The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.
Matt, this is our first time interviewing you. Can you share a bit about your background and how exactly you became the “007 VP of Marketing” for Incisive Media and what you do? (Make it good because we’ll do our best to make sure this interview ranks well on Google )
The only thing James Bond and I have in common is that we […]
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Written by on February 11th, 2008 with no comments.
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