SES-NY-2008

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SES NY Keynote: SEO Lessons and the Wall Street Journal

After gathering around the caffeine this morning for Day 3 of SES New York, attendees gathered to listen to a keynote from Gordon McLeod, President, The Wall Street Journal Digital Network.
Gordon led the audience through the evolution of SEO within the Wall Street Journal organization, noting that they didn’t necessarily do things right the first or second time.
Since 1996, The Wall Street Journal has grown to incorporate SEO as a strategic business decision, not a grouping of tactics.
Here are some of the lessons they learned along the way:
1. Website is 1.0
Content has to be in places other than the company’s website. So stop holding onto it for dear life. Let your content transcend online channels including social.
This social channels are often hard for clients to grasp and get behind. Especially in the B2B market, companies don’t want their content in social […]

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Written by on March 19th, 2008 with no comments.
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SES NY: Orion Panel on Vertical Search

Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and featuring panelists Bill Tancer GM Global Research at Hitwise, Jason R. Finger CEO Seamless Web, Paul Forster CEO Indeed, Steven Krein CEO Organized Wisdom.com and Joshua Stylman Managing Partner Reprise Media.
While very important and certainly a hot topic, I felt this session was lacking a certain “umph” to get the audience involved and engaged (myself included).
I have to say I’m a bit surprised as I’m usually partial to SES conference “end of day sessions” for their ability to empower industry folks, like myself, and give me a warm fuzzy feeling about being a part of something special. This ’something special’ feeling is what makes me pick up the phone and try to explain, again, to my relatives what it is that I do for […]

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Written by on March 17th, 2008 with no comments.
Read more articles on ses orion panel and ses-new-york-2008 and SES-NY-2008 and Vertical-Search and seo-conference and sem-conference and SEO SEM Conferences and search engine strategies and Search Engines and Online Marketing.