SES NY Session: 3 Tips to Successful Analytics
A full house was in attendance for this SES NY session in which panelists discussed how to squeeze the most out of analytics and turn data into action.
Specifically, Avinash Kaushik, Author, Blogger, Analytics Evangelist from Google shared the following.
3 Tips to Getting More out of Analytics
1. Measure bounce rate
As Avinash described this is essentially when someone comes to your website, vomits and leaves. OR in a less disgusting but not as funny way this is a visitor who having not found what they were looking for left the site immediately.
Be sure to measure bounce rates to understand the number of individuals who are abandoning the website. While some of the traffic will be irrelevant and therefore always likely to bounce, the majority are bouncing because the information they want (while it may be on your website) is not at their fingertips.
Reduce bounce rates by […]
Written by on March 17th, 2008 with no comments.
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