The floor was open for audience questions as representatives from Google, Yahoo, MSN, and Ask.com addressed issues on the importance and value of inbound links.
One question seemed to resonate throughout the entire session. How can a search engine identify whether a link is paid or organic in nature? Shashi Thakur of Google replied that through both manual and algorithmic methods, the search engine is able to determine the nature of a link.
But why are paid links so bad? Thakur suggests that generally, purchased links are intended only to deceive search engines while adding little to no value to the user.
However, Peter Linsley of Ask.com and Sean Suchter of Yahoo agree that purchased links are not necessarily evil so long as they provide some sort of value and relevance to the user.
One audience member advocating paid links questioned why the same negative stigma was not attached to purchasing services where stories […]
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Written by on August 22nd, 2007 with no comments.
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It can be incredibly laborious when deploying search engine optimization for an enterprise company with tens of divisions, thousands of products, and tens of thousands of web pages. Bill Macaitis, Marshall D. Simmonds, Melanie Mitchell, and Bill Hunt led the “In House: Big SEO” discussion providing insight into how to effectively manage SEO campaigns of tremendous magnitude.
Simmonds of the New York Times shared 5 items to ensure the success of a huge SEO campaign:
Organization - The development and time frame of an SEO project plan
Analysis - The collection of data describing a program’s current situation
Education - The process of sharing tactical knowledge with each member of the team
Execution - The implementation of the tactics designed the meet the company’s objectives
Measurement - The collection of data describing the success of failure of a program
Macaitis of Fox Interactive Media summarized a few ideas that can act as a catalyst to keep an […]
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Written by on August 22nd, 2007 with no comments.
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“Video is a compelling SEO channel,” said Sherwood Stranieri of Catalyst Online, “and social marketing and viral marketing are the driving forces behind video optimization.” We’re witnessing, with Google Universal, how digital assets are changing the landscape of search. Video, like audio files can drive unprecedented traffic as well result in a surge of inbound links. This is great- if you have entertaining video content, right? Wrong!
It may seem at first glance, that video optimization makes sense for very particular industries and not others, but this is not the case. Although video optimization is an almost ideal search marketing tactic for individuals belonging to generation “Y”, it is not limited to this demographic. Human beings are interactive and become more engaged when stimulated. Video content plays to our visual and audio senses.
Stranieri, like the other presenters on this panel, tells us that video can add dimension to any product or […]
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Written by on August 21st, 2007 with no comments.
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