SES Toronto: SEO Don’ts, Myths and Scams
If you’ve been in the search marketing industry for any length of time, you’ve undoubtedly encountered a wide variety of conflicting or outdated advice. Since “how to” information in so many other industries is often presented as an absolute, many people look for the same kinds of static and perpetual rules with search engine optimization. The problem comes from not discerning SEO myth and speculation from fact which can be a very costly mistake.
Moderated by Matt Van Wagner, this session (SEO Don’ts, Myths and Scams) included some of the most experienced SEO practitioners in the business with Jill Whalen of High Rankings, Amanda Watlington of Searching for Profit and Lyndsay Walker from WestJet.
First up was Jill Whalen. I missed the first part of Jill’s presentation and her “Buddah” analogy. Maybe she’ll drop by and mention that in the comments.
Here are things Jill says you don’t […]
Written by on June 20th, 2008 with no comments.
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