With so many “Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engines’ ability to find, crawl and index content becomes an issue. As such, this session moderated by Kevin Ryan included deep dive advice from Chris “Silver” Smith, Lead Strategist from Netconcepts and Ambles Kwok, a Senior Engineering Manager from Yahoo Canada.
Chris Silver Smith was first up and gave examples of Web 2.0 technologies including the idea of folksonomy and tagging by showing a tag cloud from Delicious. It’s an alternative method of navigation based on user defined keywords assigned to a piece of content.
If you cannot implement the capability of tagging into your content, you can create a similar effect for SEO benefit by mining your log files for search engine referral keywords and generating a tag cloud from that data. Shows Cabella’s tag cloud as […]
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Written by on June 20th, 2008 with no comments.
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If you’ve been in the search marketing industry for any length of time, you’ve undoubtedly encountered a wide variety of conflicting or outdated advice. Since “how to” information in so many other industries is often presented as an absolute, many people look for the same kinds of static and perpetual rules with search engine optimization. The problem comes from not discerning SEO myth and speculation from fact which can be a very costly mistake.
Moderated by Matt Van Wagner, this session (SEO Don’ts, Myths and Scams) included some of the most experienced SEO practitioners in the business with Jill Whalen of High Rankings, Amanda Watlington of Searching for Profit and Lyndsay Walker from WestJet.
First up was Jill Whalen. I missed the first part of Jill’s presentation and her “Buddah” analogy. Maybe she’ll drop by and mention that in the comments.
Here are things Jill says you don’t […]
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Written by on June 20th, 2008 with no comments.
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My first time in Toronto did not disappoint. It was brief but very busy with plenty of sessions to choose from during the day. Here is a collection of my favorite photos taken during SES Toronto this week:
Matt McGowan, Joe Dolson and Todd Malicoat enjoying some pre-conference conversation
Kevin Ryan getting the most out of Google’s Bill Tighe during the Advanced Paid Search Panel
David Silver Smith really gave up the goods during the Web 2.0 and Search Engines Panel.
SEO myth-buster Jill Whalen tells it like it is as Matt Van Wagner thinks, “Damn, she’s giving away my secrets!”
Jeff Quipp, Jennifer Osborne, Emily Spence and Richard Zwicky working the exhibit hall
Yahoo’s booth complete with Wii and a big push for SearchMonkey
All work and no play makes SEOs dull boys (and girls) so Ken Jurina of Epiar and Yahoo threw a little party.
Paid Search Expert and Microblogging enthusiast Kerstin Baker-Ash and SEMPO Canada […]
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Written by on June 19th, 2008 with no comments.
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I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @davesnyder and @chriswinfield did a great job and the audience received a deep drill down into many aspects of Twitter.
In the end, Twitter on it’s own and with it’s uptime issues isn’t anywhere near as productive as it is in combination with third party tools like Twhirl, Summize and Twitturly. Return on effort from using Twitter really depends on how you use it. The mileage will vary based on your goals, how much you give and to what extent you use Twitter in combination with other socnets like Facebook, LinkedIn and offline networking.
Here’s my presentation hosted on Slideshare:
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Sponsored By: Reputation Management in a Google World PRSA Teleseminar
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Written by on June 19th, 2008 with no comments.
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At the upcoming Search Engine Strategies conference in Toronto, I’ll be presenting along with David Snyder and Chris Winfield a hotly anticipated session called “Twitter: Ultimate Time Waster, or Great Tool?”. With the fast growth and uptime growing pains, debates about Twitter are plentiful so let’s settle it once and for all with a Twitter poll:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
I’ll be sharing the results at SES Tornoto, so be sure to pass along this post and see if we can break our poll response record.
Sponsored By: TopRank Online Marketing Holistic Marketing: SEO, PPC, PR, Social, Email
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Written by on June 2nd, 2008 with no comments.
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Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:
05/14/08 - MIMA: Duality Reality - Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.
05/15/08 - Teleseminar: Reputation Management in a Google World
Crisis communications PR pal Kami Watson Huyse and […]
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Written by on May 13th, 2008 with no comments.
Read more articles on Marketing PR Conferences and digital impact conference and PUSH and ses-toronto and smx-advanced and accm and PRSA and Reputation Management and search engine strategies and Search Marketing Expo and Search Insider Summit and PR Conferences and Online Marketing.