With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.
Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Every company and each person has unique needs which may be met by a conference depending on the subject matter, timeliness of topics and current knowledge level […]
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Written by on March 10th, 2008 with no comments.
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Here’s a roundup of photos from day two of Search Engine Strategies London 2008:
Anne Kennedy and Bryan Eisenberg
Jim Sterne and Andy Beal
Audience
Massimo does his magic as Amanda looks on
Competitive Intelligence panel
Blog SEO session
Lisa Ditlefsen and Rob Kerry
Chris Leggett and Jon Meyers
Post conference activities
And here’s a day SES London day one wrap up video from Incisive:
http://www.youtube.com/watch?v=Yz-pvMDv-to
Sponsored By: SES New York March 17 - 20, 2008 Learn Search Engine Strategies, Tactics and More
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Written by on February 20th, 2008 with no comments.
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Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London. It will be my first time speaking at an event in London and luckily I’ll be involved with 3 panels that are spot on with the marketing consulting work we do at TopRank.
The two panels that I am presenting on are concurrent Wednesday, Feb 20 with “News Search SEO” starting at 10:30 a.m. followed by “Blog and Feed SEO” at 11:45 a.m. I will also be moderating the “Brand and Reputation Management” panel on Thursday at 3:30p.m. Below are more details on those sessions.
News Search Engine Optimization - News search engines such as Yahoo News and Google News offer a great way to receive targeted traffic related to breaking topics or to help with a public relations effort. Moderated by Anne Kennedy of Beyond Ink, this session looks at how to make use […]
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Written by on February 4th, 2008 with no comments.
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Spotlight on Search Interview with Chris Sherman, Executive Editor, Search Engine Land
Photo Credit Liana Evans
Online Marketing Blog is very fortunate this week to have a special interview with Chris Sherman, Executive Editor at Search Engine Land and long time observer/analyst/practitioner/advocate in the search engine marketing industry. Chris has been a instrumental influence in the growth of the search marketing industry with his 10+ year old search consulting practice, past involvement with Search Engine Watch and Search Engine Strategies as well as his new role as Executive Editor at Search Engine Land, running the Search Marketing Now webcasts and helping to program SMX conferences.
In this interview, Chris shares how he became involved with the search marketing industry (get ready for some SEM history people), challenges with building a new search marketing publication and conference, what’s different about SMX and how he works with Danny Sullivan programming events. The next Search Marketing […]
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Written by on September 17th, 2007 with no comments.
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A lot has changed in the search marketing conference industry in the past year. The biggest news being the addition of Kevin Ryan to oversee Search Engine Watch and Search Engine Strategies along with the departure of Danny Sullivan from SES to start his own venture, Third Door Media and the Search Marketing Expo or SMX series of conferences.
Additional news includes the success of new conferences like MediaPost’s Search Insider Summit, programmed by David Berkowitz as well as the reduction in conference dates for Brett Tabke’s WebmasterWorld’s Pubcon down to one in Las Vegas. With the number of new and niche conferences popping up it begs the question as to whether the market demand can support so many events?
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
Every time someone polls the audience at a SES conference, “How many people are new […]
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Written by on September 14th, 2007 with no comments.
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Day 3 at SES San Jose found me assigned to cover the session “Link Baiting & Viral Search Success.”
Those who’ve read my previous posts should find it as no surprise that my level of excitement for this session superseded any residual aches and pains left over from last night’s “decadence based in relevance” superbash Google Dance.
(Personal Note: None of the stories you’ve heard regarding the TopRank team at this event are accurate. Except the one about how we met up with AC/DC’s tour bus afterwords and partied with them all night - that one’s true**)
This session, moderated by SES co-chair Chris Sherman included on its panel:
Chris Boggs, Search Strategist, Avenue A
Jennifer Laycock, Editor-In-Chief, Search Engine Guide
Rebecca Kelley, Search Marketing Consultant, SEOmoz.org
Cameron Olthius, Advantage Consulting Services
The beauty of a strong link baiting campaign, as described by the panel, is that with potentially as little one day’s work you […]
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Written by on August 22nd, 2007 with no comments.
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In this session on Day 3 of SES San Jose 2007, there were no presentations. The floor was open to all questions anyone had on links and link building and how they affect PageRank and their importance in organic SEO. There were many questions asked, and even more great answers from the panel consisting of Mike Grehan (”My name is Mike Grehan, and I do links.”), Debra O’Neil-Mastaler (Link Building Chick), Jim Boykin and Greg Boser (”The White Hat Link Builder”), with Danny Sullivan moderating. Below, I thought I’d highlight the some of the questions and answers I thought were most interesting.
1. Are there any implications or problems with run-of-site links?
If they are purchased, it’s like putting a big red bullseye on your forehead. If they aren’t purchased, they are in the footer or a sidebar, which don’t carry as much weight as in the body of the site content.
2. […]
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Written by on August 22nd, 2007 with no comments.
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In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.
In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.
Sponsored By: ClickZ: Email Marketing Oct 2, 2007 Learn from experts: message creation, measurement and list growth/management.
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Written by on August 22nd, 2007 with no comments.
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Mobile search optimization is not something that users should be thinking of, but it’s something they should be doing now. Rachel Pasqua of iCrossing said there are 2.3 billion mobile subscribers compared to 1 billion computer users. It’s easy to forget that not all jobs require the use of a computer on a daily basis. But, most jobs require a mobile phone to stay connected.
Gregory Markel of Infuse Creative stated that WAP or .mobi is no longer dominating the mobile scene. With the introduction of the iPhone, the Nokia s60 and Opera Mini True Web Browser, the real web is quickly becoming available. However, most users don’t have those phones yet and we need to start optimizing sites for mobile phones that are currently in the mass market.
Gregory stated that there are really three ways to get your site optimized for mobile.
One website with different […]
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Written by on August 22nd, 2007 with no comments.
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Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.
First, Pradeep Chodra, co-founder of OMLogic, spoke on the highlights of working in SEM. Some of those highlights include an exciting and adventurous industry, flexibility of where and when you work because the internet is portable and global, the fact that you don’t need a professional degree to be good at SEM and that the salaries can turn out to be very attractive if you work hard and know what you’re doing as a search marketer.
Second, Dan Perry, SEO Producer at Cars.com, gave us all interviewing tips, when looking for our first job in SEM, looking for a new job in […]
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Written by on August 22nd, 2007 with no comments.
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