I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.
Besides coverage of the conference sessions, there were also the after conference “networking” events, ie parties including: SES Dinner at Hanoke Gardens, Google Dance, Women in Search Luncheon, Yahoo Book Party and of course, the infamous Search Bash.
Conferences are a great way to make new friends, continue existing friendships and further your knowledge in a fast paced, ever-changing industry. It’s those personal connections that can speed up knowledge transfer and the acquisition of truly productive insight. The information presented in the sessions by themselves is great, but having discussions and debates about that information with smart, lateral thinking search marketing […]
Read the Rest of the Article…
Written by on August 24th, 2007 with no comments.
Read more articles on sessanjose2007 and ses san jose and search engine strategies and Online Marketing.
Even though she’s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.
Many webmasters and beginning search marketers could benefit a great deal from the features offered by Google Webmaster Tools so I asked Vanessa if she’d do a short video with me to provide a few tips.
Sponsored By: 2007 Email Marketing Benchmark Guide All new report from Marketing Sherpa
Read the Rest of the Article…
Written by on August 24th, 2007 with no comments.
Read more articles on SEO Tools and google webmaster central and google webmaster tools and vanessa fox and sessanjose2007 and Google and search engine strategies and ses san jose and SEO and Online Marketing.
Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference. There were several announcements by search engines this week and I think one that was particularly interesting was Yahoo’s updates to Site Explorer with “Dynamic URL rewriting” and also the new Executive Editor assignment over at Search Engine Watch.
Here are the posts from the TopRank Blogging team on day three of SES San Jose:
Search Bash 2007
Yahoo Book Party - Mona Elesseily
Search Engine QA On Links
The SEO Reputation Problem
In House Big SEO
Link Baiting - Viral Search Marketing
SEO QA on Links
SES Video: Steven Marder Eurekster Swicki
Mobile Search Optimization
So You Want To Be A Search Marketer?
SES Keynote: Marissa Mayer of Google
Be sure to watch the TopRank YouTube channel for new videos (not all are posted on the blog) as well as the steady stream of new SES San Jose photos on the TopRank Flickr site.
Sponsored By: […]
Read the Rest of the Article…
Written by on August 24th, 2007 with no comments.
Read more articles on ses san jose day three and sessanjose2007 and search engine strategies and Online Marketing.
After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero. It was great to see the support for her new report, “Mastering Panama - A special report on Yahoo!’s new search marketing platform”.
While I haven’t had a chance to do a full review of the book since last night, I have paged through it and it appears to be pretty comprehensive and very easy to read with plenty of ordered lists, “Action Items” and “Helpful Hints”. You can get your copy here.
Sponsored By: 2007 Search Marketing Benchmark Guide All new report from Marketing Sherpa.
Read the Rest of the Article…
Written by on August 23rd, 2007 with no comments.
Read more articles on mona elesseily and page zero and ses san jose and yahoo book party and mastering panama and Search Industry News and search engine strategies and Yahoo and sessanjose2007 and Online Marketing.
Day 3 at SES San Jose found me assigned to cover the session “Link Baiting & Viral Search Success.”
Those who’ve read my previous posts should find it as no surprise that my level of excitement for this session superseded any residual aches and pains left over from last night’s “decadence based in relevance” superbash Google Dance.
(Personal Note: None of the stories you’ve heard regarding the TopRank team at this event are accurate. Except the one about how we met up with AC/DC’s tour bus afterwords and partied with them all night - that one’s true**)
This session, moderated by SES co-chair Chris Sherman included on its panel:
Chris Boggs, Search Strategist, Avenue A
Jennifer Laycock, Editor-In-Chief, Search Engine Guide
Rebecca Kelley, Search Marketing Consultant, SEOmoz.org
Cameron Olthius, Advantage Consulting Services
The beauty of a strong link baiting campaign, as described by the panel, is that with potentially as little one day’s work you […]
Read the Rest of the Article…
Written by on August 22nd, 2007 with no comments.
Read more articles on Viral Marketing and Link Building and link bait and viral seo and sessanjose2007 and SEO and SES and search engine strategies and ses san jose and Online Marketing.
In this session on Day 3 of SES San Jose 2007, there were no presentations. The floor was open to all questions anyone had on links and link building and how they affect PageRank and their importance in organic SEO. There were many questions asked, and even more great answers from the panel consisting of Mike Grehan (”My name is Mike Grehan, and I do links.”), Debra O’Neil-Mastaler (Link Building Chick), Jim Boykin and Greg Boser (”The White Hat Link Builder”), with Danny Sullivan moderating. Below, I thought I’d highlight the some of the questions and answers I thought were most interesting.
1. Are there any implications or problems with run-of-site links?
If they are purchased, it’s like putting a big red bullseye on your forehead. If they aren’t purchased, they are in the footer or a sidebar, which don’t carry as much weight as in the body of the site content.
2. […]
Read the Rest of the Article…
Written by on August 22nd, 2007 with no comments.
Read more articles on sessanjose2007 and Link Building and links and SEO and ses san jose and SES and search engine strategies and Online Marketing.
In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.
In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.
Sponsored By: ClickZ: Email Marketing Oct 2, 2007 Learn from experts: message creation, measurement and list growth/management.
Read the Rest of the Article…
Written by on August 22nd, 2007 with no comments.
Read more articles on Social Search and Search Industry News and eurekster and seasrch engine strategies and swicki and steven marder and interview and sessanjose2007 and ses san jose and SES and Interviews and Video Interviews and Social Media and Online Marketing.
Raise your hands if you want to be a Search Marketer! This session I attended on Day 3 of SES San Jose 2007 taught us how to better educate those who want to start in the SEM business, and how the rest of us already in it should continue learning.
First, Pradeep Chodra, co-founder of OMLogic, spoke on the highlights of working in SEM. Some of those highlights include an exciting and adventurous industry, flexibility of where and when you work because the internet is portable and global, the fact that you don’t need a professional degree to be good at SEM and that the salaries can turn out to be very attractive if you work hard and know what you’re doing as a search marketer.
Second, Dan Perry, SEO Producer at Cars.com, gave us all interviewing tips, when looking for our first job in SEM, looking for a new job in […]
Read the Rest of the Article…
Written by on August 22nd, 2007 with no comments.
Read more articles on seo education and search marketing careers and seo jobs and seo training and so you want to be a search marketer and Search Industry News and sessanjose2007 and SES and ses san jose and Business of SEO and SEO and Online Marketing.
Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, personalized search, iGoogle and the iPhone.
Marissa sated that they felt users were happy with the new universal search. A lot of work had to go into chainging the algorithm to incorporate the additional sources but they were happy. She did say that they had a long way to go yet and other sources, such as scholar, may be added in the future. Google’s goal with universal search is to be more like an encyclopedia with as much relevant information right at your finger tips.
On the topic of personalization, Google has tens of millions of users in the personalized search program. Google is currently just in the […]
Read the Rest of the Article…
Written by on August 22nd, 2007 with no comments.
Read more articles on Search Industry News and Personalized Search and Marissa Mayer and ses keynote and sessanjose2007 and Google and SEO SEM Conferences and SES and ses san jose and Search Engines and Online Marketing.
Test: How many geeks (and proud of it) in this picture?
Wow, what a day! With the changes that have happened with Search Engine Watch and the SES conference in recent months, there has been speculation on how the SES San Jose conference would turn out. So far, so good.
Whether it was the improvement in lunch fare from crusty boxed lunches to the hot food (fajitas I believe) or the exhibit hall, the sessions or the after conference activities, everything has been running smoothly.
Here’s a roundup of Day Two coverage of SES San Jose from the TopRank blogging team:
Google Dance 2007 Photos
Are Paid Links Evil?
SES Video: Andy Atkins Kruger WebCertain
Video Search Optimization
TopRank on TV - SES Coverage on NBC11
Creating Compelling Ads
Putting Search Into the Marketing Mix
Writing for Search Engines
Web Analytics & Measuring Success
Podcast & Audio Search Optimization SES 2007
Link Building Basics
SES Keynote: Ask.com CEO Jim Lanzone
For a comprehensive summary of […]
Read the Rest of the Article…
Written by on August 22nd, 2007 with no comments.
Read more articles on Search Industry News and ses day two and sessanjose2007 and search engine strategies and SES and Online Marketing.
« Older articles
No newer articles