Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well to heed the advice of the three presenters in this SES session, moderated by Pauline Ore of IBM Corporation.
As Kendall Allen, digital marketing and convergence media consultant, pointed out, social media has come a long way since the advent of the Internet. Listservs, user groups and chat rooms have given way to the networking giants of Facebook and Myspace.
These highly organized, more defined social networks have made it possible for marketers to establish a brand presence among their consumers. Kendall stated that social media optimization should be integrated into any comprehensive, cross-platform marketing plan.
Kendall also […]
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Written by on August 20th, 2008 with no comments.
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Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix.
Vanina kicked off the session this morning discussing what social media is and how, when used correctly, it can benefit your business.
So, what is social media?
- Social networks like MySpace, Facebook and Xing
- Forums such as Phorum and phpBB
- Microblogging with twitter or pounce
- Multimedia sharing sites like YouTube, Flicker and Slideshare
- Diggs with Wikio and digg
- Blogs and live casts
- Virtual Universes like Second Life
Social media is a user centric approach to online marketing and each of these sites are built with the user and community in mind.
Use social media to:
- Connect with people
- Maintain brand positioning
- Generate more traffic
- Enlarge the targeted segment
- Increase the […]
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Social Media is an important, growing channel in the world of online marketing. Certainly indicated by the number of attendees crammed into this afternoon’s session at SES New York.
The panel for the session included moderation duties handled by Erik Qualman from EF Education and the following speakers: Jennifer Laycock, Liana Evans, Tamera Kremer and William Flaiz.
From the impromptu polling during the session, the majority of people are already leveraging social media as a marketing channel in some way.
There are organizations that are built for this type of marketing. They produce the right kind of content, make it shareable and are willing to test new channels. The Smart Kit puzzles site is a perfect example. (If you are a competitive person, don’t click as you’ll not be able to stop. :))
Others organizations are not inherently built for social media, not because of business models but because of content creation models.
It’s […]
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Written by on March 19th, 2008 with no comments.
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