Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well to heed the advice of the three presenters in this SES session, moderated by Pauline Ore of IBM Corporation.
As Kendall Allen, digital marketing and convergence media consultant, pointed out, social media has come a long way since the advent of the Internet. Listservs, user groups and chat rooms have given way to the networking giants of Facebook and Myspace.
These highly organized, more defined social networks have made it possible for marketers to establish a brand presence among their consumers. Kendall stated that social media optimization should be integrated into any comprehensive, cross-platform marketing plan.
Kendall also […]
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Written by on August 20th, 2008 with no comments.
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Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing mix.
Vanina kicked off the session this morning discussing what social media is and how, when used correctly, it can benefit your business.
So, what is social media?
- Social networks like MySpace, Facebook and Xing
- Forums such as Phorum and phpBB
- Microblogging with twitter or pounce
- Multimedia sharing sites like YouTube, Flicker and Slideshare
- Diggs with Wikio and digg
- Blogs and live casts
- Virtual Universes like Second Life
Social media is a user centric approach to online marketing and each of these sites are built with the user and community in mind.
Use social media to:
- Connect with people
- Maintain brand positioning
- Generate more traffic
- Enlarge the targeted segment
- Increase the […]
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Written by on August 20th, 2008 with no comments.
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Thanks to the response received (@gyutae @AlbertMaruggi @AnnBernard @briansolis @martinbowling) from a Twitter post (follow here) on the topic of social marketing vs direct marketing, this post invites your opinion.
In a recent strategy session, some colleagues and I were discussing a promotion where one position was to focus on a direct marketing approach and another position involved social media, networks and communities. Compared to direct marketing efforts (snail mail, DRTV, email, etc) where an offer is created based on what the company wants to sell, a social marketing effort focuses more on involving communities with creating the offer as well as promoting it.
What would a direct marketing offer in this situation look like?
Develop top level messaging
Research and build an email list
Acquire snail mail lists and segment
Create and implement a series of email offers to the list with landing pages
Create and implement a series of direct mail pieces
Setup and […]
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Written by on April 17th, 2008 with no comments.
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