Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan’s advice with the insight of fellow Minnesotan, Chris Sherman.
Chris is co-founder of Third Door Media as well as the SMX conferences, has a search marketing consulting business and has been as involved with the details of conference programming, moderating and speaking as anyone you can find.
When torn between going to one session over another, go to the one that has fewest attendees. With so many people live blogging conferences these days, the odds are good that someone (or many) will be covering the popular session, so you’ll effectively get a two-fer even without personally attending both.
Offer feedback! If you really like (or really dislike) something at a […]
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Written by on August 20th, 2008 with no comments.
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What better follow up to our impressive list of internet marketing conference tipsters during SES San Jose than sage advice from one of the most visible people in the search marketing industry, Danny Sullivan. As co-founder of Third Door Media, parent to Search Engine Land, Search Marketing Today and the Search Marketing Expo series of conferences, Danny Sullivan is one of the most often quoted experts in the search engine industry.
Online marketing Blog readers may remember this interview with Danny Sullivan and Neil Patel before a SMX Social Media Conference. You can also find him on Twitter and his personal blog, Daggle
Take the time to actually read the program. Look at the descriptions, who is speaking and understand what the session proposes to be about. If you’ve still got questions, seek out a conference organizer at the show. While I’m always busy at a show, I still love to […]
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Written by on August 19th, 2008 with no comments.
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With all the sessions, speakers, networking and photo-snapping going on in the last 2 days at SMX Advanced in Seattle, it’s surprising any attendee got anything else completed at all.
While I didn’t attend every session (can’t be in three places at once - just not possible for this girl :)) I managed to get to quite a few where I learned a lot of valuable information and got a feel for what everyone was talking about.
The main theme I noticed in Seattle this week was the idea of value, and how to increase value. With the idea of the recession looming over our heads like a dark cloud, there are many people who want to see their dollar going as far as it can.
Search Marketing and Surviving a Recession this morning talked mentioned the idea of getting the biggest bang for your buck; the highest value for your marketing […]
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Written by on June 4th, 2008 with no comments.
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While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and individuals are preparing for it the best they can. Talks of budget cuts and conserving resources are on everyone’s minds these days.
So where does search marketing fit in to all of this?
Our expert panel this morning at SMX Advanced - consisting of Jon Miller from Marketo , Russ Mann of Covario , Dave Davies of Beanstalk Search Engine Positioning and Andrew Beckman of Location3 Media - gave great advice and opinions in how to come out of this recession thriving.
Search Marketing and Surviving a Recession consisted of prepared and audience-asked questions to the panel about what we can do as an industry to make it through this economic downturn.
Glass Half Empty or Glass Half Full?
An audience poll revealed […]
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Written by on June 4th, 2008 with no comments.
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Technical issues flavored the beginning of this session at SMX Advanced in Seattle. However, "oopsies" notwithstanding, Blow Your Mind Linkbuilding Tactics was informative with plenty of advice for gaining the authoritative inbound links web sites need to rank well in the search engines.
The session was packed with link builders looking for new and cutting edge linking information. While we listened, Greg Boser, Roger Montti, Jay Young, Stephan Spencer and Todd Friesen did their best to share with the audience how to get the best links. Their tips included:
Gain .edu links - The need for .edu inbound links is not a new idea, but we heard a couple new ways to gain these .edu links for your website. One of them was finding the heavy hitters in a certain industry and reaching out to those .edu sites linking to them. The idea here is that if this .edu site […]
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Written by on June 3rd, 2008 with no comments.
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SMX Advanced is less than a week away, and let me tell you, I am excited. Not only is Seattle one of my favorite cities in the country, but the agenda for the 2 day long search marketing event looks outstanding.
Along with the keynote speakers - Kevin Johnson and Matt Cutts - here are a few other sessions I am really looking forward to.
SMX Advanced Day 1
Blow your Mind Link Building Techniques - Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to "buying" the links the engines would never consider a "paid link?" This, along with non-traditional link sources, linking strategies and nofollow PageRank "scuplting" or "siloing" […]
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Written by on May 27th, 2008 with no comments.
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Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.
Over the past 3 years we’ve become very much involved with conferences and even becoming the first blog to be an official media sponsor for SES. Our focus in the past has been with search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year and focus on more conferences outside of search as the needs of our online marketing clients and agency continue to evolve and refine.
The conferences that I’m attending in the coming months include:
May: ACCM in Florida
Jun: PRSA Digital Impact in NYC
Jul: ad:tech in Chicago
Aug: Search Engine Strategies in San Jose
Sep: Blogworld Expo in Las Vegas
Oct: DMA08 in Vegas
Oct PRSA International Conference in Detroit
Nov: […]
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Written by on April 29th, 2008 with no comments.
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Last week I attended the SMX Social Media Conference in Long Beach California, here are some of my thoughts about the event.
The one thing that really stood out about this conference was the “focus” or “intensity” most of the attendees had about coming to learn and take in as much information as they could about the subject. At most conferences there’s a significant group of people who are there because there boss sent them, or they are looking for an excuse just to get out of the office, I didn’t see many of those people, most of them really came to learn about SMM.
IMHO one big change from this show over the last one was the lack of focus on Digg. The first show was digg, digg, digg, something else, digg, digg, digg. This show featured a much more balanced distribution of topics and subjects. Sure Digg is still the […]
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Written by on April 28th, 2008 with no comments.
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With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.
Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Every company and each person has unique needs which may be met by a conference depending on the subject matter, timeliness of topics and current knowledge level […]
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Written by on March 10th, 2008 with no comments.
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[Note from Lee: This is a perfect session for Jolina because she manages one of the largest enterprise SEO projects for any agency our size - over 2o different business units for a Fortune 20 company.]
SEO for the enterprise requires a very different approach, than SEO for an small or medium business (SMB).
Deploying the same approach at the enterprise level, as you would for an SMB, would be like trying to clean a wine spill with Windex. You’ll end up making a bigger mess.
The Enterprise SEO panel at SMX moderated by Detlev Johnson of SearchReturn and Matt McGee of Marchex provided excellent insights into what you should and should not do with these types of search marketing projects.
Speakers for the session included:
Martin Laetsch, Senior Director of Search Strategy, SEM Director, Inc
David Roth, Director of Search Engine Marketing, Yahoo!, Inc
Marshall D. Simmonds, VP of Enterprise Search Marketing, The New […]
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Written by on February 28th, 2008 with no comments.
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