social media analytics

You are currently browsing the articles from dumbseo.com | Search Engine Optimization Tricks matching the category social media analytics.

Pubcon Session: Press and Public Relations Campaigns

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch.
Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.
I talked about what kinds of public relations content can and should be optimized as well as 3 SEO PR tactics: press release optimization, blog powered media room and social media relations. I also presented 3 different sets of optimized PR metrics including social media analytics, pickups and […]

Read the Rest of the Article…

Written by on December 7th, 2007 with no comments.
Read more articles on pubcon 2007 and Press Release Optimization and public relations analytics and seo pr and social media pr and social media analytics and Pubcon and toprank and Online PR and Public Relations and lee odden and Online Marketing.

Reader Poll: Social Media Marketing Analytics Tools

With our involvement in the PR, search and direct marketing industries through consulting and speaking at conferences, we’ve seen a huge boost in resources allocated to understanding and implementing various social media marketing tactics.
Despite that, the meaning of social media as a marketing/PR channel doesn’t seem to extend outside personal universes of interest. ie, search marketers often look at social media as using tools like Digg or StumbleUpon to drive web site traffic. PR practitioners often see social media as a branding tool using sites like YouTube & Facebook.
Regardless of the intent, social media marketing efforts are moot unless methods of measurement are in place. Which leads me to the Reader Poll Question:
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
I wanted to keep the actual poll options brief and am really looking forward to seeing specific tools and their […]

Read the Rest of the Article…

Written by on November 21st, 2007 with no comments.
Read more articles on social media measurement and social media metrics and social media analytics and Analytics and Social Media and Online Marketing.