Sitting in the SEO & Social Media session, Barbara Boser the Social Media Director for 3 Dog Media, shared some great tips on marketing with social media:
Be prepared & Commit to Social Media
Know that it is time consuming
Read and learn what is popular
Look for tools you can use on the sites and on the web
Your Profile
Research to be sure that your profile isn’t the same as any of the other top users on the site
Be anonymous if you’re promoting your own site
Choose a unique name
Choose an avatar that’s memorable
Get a gmail account
Get an IM that goes w/ your user name
Use the same username on all sites, so you can build ‘profile recognition’
Adding Friends
Identify top profiles (25,000+ digs)
Add people to your IM
Voting
Be one of the first to vote, people will see your icon first
Leave comments
Vote every chance you get
Stumble while you vote (multi task!)
Submitting
Leverage best practices for writing titles/intros
Don’t submit […]
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Written by on February 27th, 2008 with no comments.
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Tomorrow the PRSA is conducting a teleseminar “PR and Social Media - What every practitioner needs to know“.
Take a first-hand look at the phenomena that are redefining the practice of public relations. Hear from three digital PR pioneers about the array of new tools, strategies and channels available to today’s practitioner from Facebook and Second Life to blogger relations, digital video and search engine reputation management.
As has been the case with a number of public relations industry events, I am tasked with bringing a search marketing perspective to a PR and social media focused panel. A similar session was held at the PRSA International Conference last year, “Social Media for PR Practitioners“, so the seminar tomorrow will be a nice update.
The PR and Social Media event will include an interesting cast of PR characters:
Peter Himler from Flatiron Communications and The Flack blog who will be handling moderator duties.
David Bradfield, […]
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Written by on February 25th, 2008 with no comments.
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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.
However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!
Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.
Dan Perry from Cars.com offers a tip on using Flickr. “Since you have the ability to change your Screen Name, and […]
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Written by on January 30th, 2008 with no comments.
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[SEO and social media marketing TopRank team member Jeff Nolan has stepped up to the plate, or in this case, onto the green and submitted the following post about marketing within social media communities using golf as a metaphor. Enjoy!]
Many regular readers of Online Marketing Blog are well aware of our location amidst the cold and frozen land of Minnesota. This gets me thinking about many hobbies this time of year, most notably how I wish there were boats on the lake across from the office rather than ice houses, and that instead of building links daily, I was hitting the links daily.
Yes, you guessed it, there is no place I would rather be right now than on a golf course, which has led me to compare the disturbingly similar synergies between golf and social media.
Playing golf is a game that requires great patience, hard work, a lot of practice […]
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Written by on January 22nd, 2008 with no comments.
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In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured. Recently there has been some dialog and commentary on certain SEM channels about upcoming harder economic times calling for SEO to be taken back to the basics: “Textbook SEO” as Mike Grehan would put it. I disagree with the premise that companies should stop experimenting with new tactics and stick with the fundamentals. Effective SEO in any economic environment means getting more creative, not mundane.
“As search engines evolve with features such as personalized, social and unified search, so must marketers evolve — especially those on a budget.”
What the article in Target Marketing and this post look at are creative content creation and promotion approaches to optimizing not only small business web sites, but any web site, using a […]
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Written by on January 18th, 2008 with no comments.
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TopRank started using social bookmarking as an active/passive content promotion method several years ago. In fact, here is a podcast interview I did with Rok Hrastnik in March 2005 discussing SEO, tagging and bookmarking. We’ve also been fairly successful at promoting a social bookmarking tool for blogs over the past 18 months or so, gathering 50,000+ links.
Leveraging the social behaviors and technology of social news and bookmarking sites can be very effective as an active content promotion strategy.
For web sites with abundant content, adding such bookmark invitations to web pages and other media can form a productive passive bookmarking strategy by leveraging the volume of traffic and points of contact. The momentum of thousands of web pages on the web, each with an invitation to save and share, can drive traffic and links 24/7.
For more aggressive online marketers, waiting for visitors to find your content and then decide to […]
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Written by on January 7th, 2008 with no comments.
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[Note from Lee: Is that chicken wearing a garter belt?]
Beginning with a blog post on creative blogger pitches, Darren and Julie caught TopRank’s attention with Lee Odden’s name showcased on a flirty pink envelope. Watching Lee dig through the mail looking for his pink envelope only intrigued me more, and I knew I had to read this guide to social media – not only for review purposes, but to enjoy the romantic innuendos and maybe even pick up on a few dating tips for future reference.
Immediately, the tongue-in-cheek section titles such as “A Social Media Love-In”, “Size Matters” and “I Totally Digg You” grab your attention in this social media guide offered by Darren Barefoot and Julie Szabo. This humor mixed in with an exciting field like social media made for an enjoyable read as I learned how to initiate the first date and get to first base; […]
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Written by on December 29th, 2007 with no comments.
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In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about. Our next post in that series is about micro blogging phenomenon, Twitter.
At first I balked at the idea of Twittering like many others but eventually signed up (leeodden) and have been tuned in ever since. Like blogging, there are many mis perceptions about the productivity potential for Twitter. Those unfamiliar will often say, What’s up with: “My flight is leaving”. “We landed”. “Getting in cab. Etc?”. Trust me, there is a method to the MicroMedia madness as both an individual and a commercial communications tool.
There’s both a social/play and a social/communicate aspect to Twitter that makes it productive as a promotional tool for pointing to interesting things you’ve found on the […]
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Written by on November 15th, 2007 with no comments.
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MyBlogLog Glamour Shots
As both an active participant (first and foremost) and a consultant in the ways of social media, it occurred to me that we should engage the communities of interest we’re involved with for tips. Who better to get tips on social media from than people who are actually USING social media?
Online Marketing Blog, which has a top 50 MyBlogLog community, is fairly active and even interviewed MyBlogLog CEO Scott Rafer. Today I pinged the members of our MBL community and within a very short period of time received about 20 responses. Here are 17 that made the cut and one of our own.
Our first tip on MyBlogLog is from none other than Robyn Tippins, Community Manager at MyBlogLog and a blogger at Practical Blogging.
Duzins
We made tags searchable a few months ago, with one caveat: 3 people have to tag something in order for it to […]
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Written by on October 25th, 2007 with no comments.
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The end of SMX Social Media in New York is upon us. At the close of the conference today, the audience is leaving with a lot of tips and tricks and “how-to”s to make their social media marketing more effective. The main idea pushed on the audience by nearly every one of the presenters was that social media takes time and research, and when done correctly can increase traffic, links and brand recognition from all over the world.
To read about the sessions of Day 2, read my previous posts:
Effectively Leveraging Social Networking
Micro Communities
Wikipedia, Yahoo Answers and Answer Sharing
And, since this is a recap of the final day at SMX Social Media, I thought I’d give you a list of what was covered for us in the conference, and specifically by Brent Csutoras, regarding social media and how to succeed in this field:
Relate to the community you are in
Use images. people […]
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Written by on October 17th, 2007 with no comments.
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