Listen Learn Change Grow
The thing about internet marketing is that there is no “one right way” to solve a single problem. So much of the advice and commentary about content optimization for search engines at conferences and on blogs is tactical. Five tips for this and 10 ways to do that. We do it too, because people that are new or just dipping their toe into the stream of internet marketing knowledge need information packaged in an easy to understand and actionable format.
Between the changes and improvements that happen on search engines, adoption of new web technologies/applications and changes in the way people use search, tactical advice can get outdated pretty quickly.
I’ve been thinking lately about how managing long term search marketing programs can be tricky with all that change, but a strategy that focuses on a model of “Listen, Learn, Change and Grow” can make a big difference between long […]
Written by on November 28th, 2008 with no comments.
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