SES NY Session: Social Media & Why it Matters
Social Media is an important, growing channel in the world of online marketing. Certainly indicated by the number of attendees crammed into this afternoon’s session at SES New York.
The panel for the session included moderation duties handled by Erik Qualman from EF Education and the following speakers: Jennifer Laycock, Liana Evans, Tamera Kremer and William Flaiz.
From the impromptu polling during the session, the majority of people are already leveraging social media as a marketing channel in some way.
There are organizations that are built for this type of marketing. They produce the right kind of content, make it shareable and are willing to test new channels. The Smart Kit puzzles site is a perfect example. (If you are a competitive person, don’t click as you’ll not be able to stop. :))
Others organizations are not inherently built for social media, not because of business models but because of content creation models.
It’s […]
Written by on March 19th, 2008 with no comments.
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