[SEO and social media marketing TopRank team member Jeff Nolan has stepped up to the plate, or in this case, onto the green and submitted the following post about marketing within social media communities using golf as a metaphor. Enjoy!]
Many regular readers of Online Marketing Blog are well aware of our location amidst the cold and frozen land of Minnesota. This gets me thinking about many hobbies this time of year, most notably how I wish there were boats on the lake across from the office rather than ice houses, and that instead of building links daily, I was hitting the links daily.
Yes, you guessed it, there is no place I would rather be right now than on a golf course, which has led me to compare the disturbingly similar synergies between golf and social media.
Playing golf is a game that requires great patience, hard work, a lot of practice […]
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Written by on January 22nd, 2008 with no comments.
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When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don’t have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?
The way I see it, two of the most practical ways to approach promoting content via social media sites such as social bookmarking and news would best be characterized as “active” and “passive”. In fact, there are many situations where both make sense.
The kind of promotion I mean is on social news or bookmarking service wheres you can submit a URL, describe and tag it, then others in the community can comment and/or vote.
An “active” approach would be appropriate for situations where a web site does not continually create “promotable content”, ie content […]
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Written by on October 16th, 2007 with no comments.
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“Video is a compelling SEO channel,” said Sherwood Stranieri of Catalyst Online, “and social marketing and viral marketing are the driving forces behind video optimization.” We’re witnessing, with Google Universal, how digital assets are changing the landscape of search. Video, like audio files can drive unprecedented traffic as well result in a surge of inbound links. This is great- if you have entertaining video content, right? Wrong!
It may seem at first glance, that video optimization makes sense for very particular industries and not others, but this is not the case. Although video optimization is an almost ideal search marketing tactic for individuals belonging to generation “Y”, it is not limited to this demographic. Human beings are interactive and become more engaged when stimulated. Video content plays to our visual and audio senses.
Stranieri, like the other presenters on this panel, tells us that video can add dimension to any product or […]
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Written by on August 21st, 2007 with no comments.
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