PRSA Digital Impact: Tracking Social Media Trends
Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends.
Read my live blogging notes below or you can view the entire presentation over at Slideshare or Rubel’s post about tracking digital trends here.
Mass vs Micro. It’s less about reach and more about impact. Mass market is dying. Micro is blogging, Twitter, Friendfeed etc. Even if people are not producing content and media, they’re impacted by it.
Google is not just a search engine, it’s a reputation management engine and is a place for PR. People trust each other more than authority figures. PR is more about “Public Relationships”, not “Public Relations”.
“Open Files” references the way Edelman tracks digital […]
Written by on June 16th, 2008 with no comments.
Read more articles on open files and social media trends and steve-rubel and PRSA digital impact and PR Conferences and Social Media and Online PR and Online Marketing.