“Of all our inventions for mass communication, pictures still speak the most universally understood language.” Walt Disney
Jennifer Laycock Editor-in-Chief of Search Engine Guide helped the audience understand the value of images and 3 benefits to submitting photos to image sharing sites, like Flickr.
She made an excellent point by demonstrating what impacts people the most:
Copy OR Images
Let’s try it. What impacts you more, the description of how I dressed my dog up for Halloween OR the picture of it?
Description: For Halloween, I dressed my pup up as an angel.
Image:
Without the image - or having to include a lot more copy - questions are left unanswered. In this example, questions that are answered through the image, but not the copy include:
-what Wrigley looks like
-what color(s) he is
-what kind of dog
I agree with Jennifer, people are drawn to images. Not only are images entertaining, but they immediately tell us a story.
So, […]
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Written by on December 5th, 2007 with no comments.
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Editor’s note: Social search isn’t the new kid on the block anymore but it still has it’s mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who I’ve long appreciated as having more than an advanced understanding of where the search marketing industry is going. Ron Belanger is Vice President, Agency Development at Yahoo! and has been a strong voice on topics ranging from search as a powerful branding tool to social search and the future of the search engine industry.
Photo credit Mike Grehan
Social media is a white hot topic, getting a tremendous amount of play in the advertising world. Investors and speculators are tripping over themselves to invest in the next Facebook or MySpace.
What are today’s search marketers to do with this phenomenon? Do we power through and focus on SEO and paid placement, […]
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Written by on October 2nd, 2007 with no comments.
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In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.
In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.
Sponsored By: ClickZ: Email Marketing Oct 2, 2007 Learn from experts: message creation, measurement and list growth/management.
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Written by on August 22nd, 2007 with no comments.
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“Video is a compelling SEO channel,” said Sherwood Stranieri of Catalyst Online, “and social marketing and viral marketing are the driving forces behind video optimization.” We’re witnessing, with Google Universal, how digital assets are changing the landscape of search. Video, like audio files can drive unprecedented traffic as well result in a surge of inbound links. This is great- if you have entertaining video content, right? Wrong!
It may seem at first glance, that video optimization makes sense for very particular industries and not others, but this is not the case. Although video optimization is an almost ideal search marketing tactic for individuals belonging to generation “Y”, it is not limited to this demographic. Human beings are interactive and become more engaged when stimulated. Video content plays to our visual and audio senses.
Stranieri, like the other presenters on this panel, tells us that video can add dimension to any product or […]
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Written by on August 21st, 2007 with no comments.
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