If you’ve been marketing online for any length of time, you’ve no doubt seen the brand “Duct Tape Marketing“. John Jantsch, the guy behind that brand is a true, “marketer’s marketer” as you’ll see in the interview below. Because of John early in my blogging experience, I was able to pick up a lot of great insights and secured blogging gigs with Business Blog Consulting and AllBusiness.com which lead to a number of media opportunities and consulting engagements.
In this interview, John talks about getting started, branding, blogging, SEO, outsourcing marketing and tips, getting referrals, specialization and a few of his favorite tools and technologies.
You’re well known, heck you’re famous, for many things related to small business marketing. Tell us about yourself. How did you get started blogging and where did the idea for Duct Tape Marketing begin?
I’ve owned my small business for over 20 years and have always been into […]
Read the Rest of the Article…
Written by on September 30th, 2008 with no comments.
Read more articles on john-jantsch and small-business-marketing and duct-tape-marketing and interview and Spotlight on Search and Online Marketing.
One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.
In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.
Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?
I was a Variety […]
Read the Rest of the Article…
Written by on September 8th, 2008 with no comments.
Read more articles on interview and Search Industry News and MIMA Summit and rebecca-lieb and interactive marketing and Spotlight on Search and Blogging and Interviews and Google and Online Marketing.
On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content - especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.
http://video.google.com/videoplay?docid=1830519162896248638
Sponsored By: SMX West Search Marketing Expo Santa Clara Feb 26/28 - Sign up now
Read the Rest of the Article…
Written by on February 20th, 2008 with no comments.
Read more articles on ses london and interview and adam lasnik and ajax seo and flash seo and duplicate content and search engine optimization and Spotlight on Search and Video Interviews and SEO and toprank and Google and SEO Tips and search engine strategies.
Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.
The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.
Matt, this is our first time interviewing you. Can you share a bit about your background and how exactly you became the “007 VP of Marketing” for Incisive Media and what you do? (Make it good because we’ll do our best to make sure this interview ranks well on Google )
The only thing James Bond and I have in common is that we […]
Read the Rest of the Article…
Written by on February 11th, 2008 with no comments.
Read more articles on ses new york and ses nyc and matt mcgowan and incisive media and Interviews and Spotlight on Search and search engine strategies.
The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.
I was fortunate to be included in the program and Jim was good enough to take some time and answer a few questions about Internet Marketing Ninjas during the launch to cover how/why it was started, how he was able to get some of the smartest search marketers to give up their secrets and what future enhancements […]
Read the Rest of the Article…
Written by on January 3rd, 2008 with no comments.
Read more articles on SEO Tools and internet marketing and internet marketing ninjas and jim boykin and seo training and interview and Interviews and SEO Tips and Spotlight on Search and search engine optimization and SEO.
The whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007. I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:
Please tell us a little about yourself - a mini bio if you will.
David: I’m Director of Emerging Media and Client Strategy with 360i, the search-focused digital agency. I’ve been writing a weekly Search Insider column for MediaPost since it launched in mid-2004. For fun, I have my own blog at MarketersStudio.com, and I do a fair amount of speaking at industry events. It’s a great gig, especially with the clients I get to work with.
Gord: Search marketer, research fan, marketing pundit, columnist and Chair of SEMPO. And those are just my […]
Read the Rest of the Article…
Written by on December 10th, 2007 with no comments.
Read more articles on gord hotchkiss and david berkowitz and marketing conference and media post and stein eriksen lodge and Search Insider Summit and interview and SEO SEM Conferences and Interviews and toprank and Spotlight on Search and Online Marketing.
Spotlight on Search: Interview
What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch. I’ll have to say, there are a few gems in this one, so read on:
(Heisler photo credit, Christine Churchill)
Let’s cut to the chase on SES Chicago and Pubcon happening at the same time this year. I am not sure most people realize it was not intended to happen that way. Do you anticipate there being much of an effect on attendance? How different are the audiences these two events are attempting to attract?
RYAN: I am not aware of any other conferences at this time <grins>.
In all seriousness, it’s hard to maintain the lead while looking over your shoulder. […]
Read the Rest of the Article…
Written by on November 29th, 2007 with no comments.
Read more articles on incisive media and kevin heisler and kevin ryan and ses chicago and Spotlight on Search and search engine strategies and Interviews and Online Marketing.
Spotlight on Search Interview with Danny Sullivan of Third Door Media and Neil Patel of Advantage Consulting Services
Next week the next of the Search Marketing Expo (SMX) conference series kicks off in New York: SMX Social Media. Developed by search engine industry legend Danny Sullivan and social media guru Neil Patel, the agenda for this event mixes strategic direction with plenty of practical advice sessions ranging from social news to social bookmarking to social networking with a double dose of Wikipedia on day two.
Danny and Neil were good enough to take some time out just a week before the conference to do a short interview covering the adoption of social media marketing by old school marketers, social media as a stand alone marketing channel, breaking out the crystal ball on the future of social media and rating which of the most popular social media sites will be successful.
Photo credit Matt […]
Read the Rest of the Article…
Written by on October 9th, 2007 with no comments.
Read more articles on Search Marketing Expo and smx and neil patel and danny sullivan and interview and Interviews and Social Media and Spotlight on Search and SEO SEM Conferences.
Spotlight on Search Interview with Chris Sherman, Executive Editor, Search Engine Land
Photo Credit Liana Evans
Online Marketing Blog is very fortunate this week to have a special interview with Chris Sherman, Executive Editor at Search Engine Land and long time observer/analyst/practitioner/advocate in the search engine marketing industry. Chris has been a instrumental influence in the growth of the search marketing industry with his 10+ year old search consulting practice, past involvement with Search Engine Watch and Search Engine Strategies as well as his new role as Executive Editor at Search Engine Land, running the Search Marketing Now webcasts and helping to program SMX conferences.
In this interview, Chris shares how he became involved with the search marketing industry (get ready for some SEM history people), challenges with building a new search marketing publication and conference, what’s different about SMX and how he works with Danny Sullivan programming events. The next Search Marketing […]
Read the Rest of the Article…
Written by on September 17th, 2007 with no comments.
Read more articles on chris sherman and search engine land and search engine watch and smx local mobile and smx and Search Marketing Expo and Interviews and Spotlight on Search and interview and SES.
Spotlight on Search: Interview with Mike Grehan
Photo credit: webmoxy
One of the most popular categories of content we publish at Online Marketing Blog is the interviews. Recently, we ran a poll asking OMB readers for suggestions on people we should interview in anticipation of SES San Jose. There were some great suggestions and I’ve just started contacting a few folks as well as their mega company PR depts for pre-approval.
A book author, popular columnist at ClickZ, sought after public speaker and man about town, Mike recently joined the Bruce Clay organization as VP International Business Development and even more recently, was named the chairperson for the 2008 Search Engine Strategies conference in London.
In this interview, Mike talks about his ability to create a bit of controversy by voicing his mind, suggestions for webmaster/search engine communications, the SEO public image problem, why he joined Bruce Clay, the need for “new wisdom” in […]
Read the Rest of the Article…
Written by on August 13th, 2007 with no comments.
Read more articles on Mike Grehan and Spotlight on Search and Interviews and Online Marketing.