The thing about internet marketing is that there is no “one right way” to solve a single problem. So much of the advice and commentary about content optimization for search engines at conferences and on blogs is tactical. Five tips for this and 10 ways to do that. We do it too, because people that are new or just dipping their toe into the stream of internet marketing knowledge need information packaged in an easy to understand and actionable format.
Between the changes and improvements that happen on search engines, adoption of new web technologies/applications and changes in the way people use search, tactical advice can get outdated pretty quickly.
I’ve been thinking lately about how managing long term search marketing programs can be tricky with all that change, but a strategy that focuses on a model of “Listen, Learn, Change and Grow” can make a big difference between long […]
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Written by on November 28th, 2008 with no comments.
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The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell.
In this session, both Li and Bernoff emphasize the importance of not jumping into social technologies and applications just because the competition does, but to have specific objectives and measurement. With defensible results, a social technology will be in a much better position to survive slimming budgets. The focus is on people, not technology with social technologies and applications.
Josh Bernoff: Are you experiencing web 2.0 avoidance syndrome?
Symptoms:
Obsessive interest in blogosphoere, etc
Excessive salivation of successful corp applications
checking techruch and techmeme
increasing nervousness answeing bosses and collegues about web 2.o\
Asking your teens “what’s up with this myspace thing?”
Groundswell focuses on […]
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Written by on April 23rd, 2008 with no comments.
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