Let’s face it, we’re experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies.
To tap in to the stream of marketing-savvy collective wisdom online, we reached out to our network with a top internet marketing tactics poll for the next 6 months. Over 400 business marketers responded, making this the most popular poll Online Marketing Blog has run to-date. Readers were asked: What 3 internet marketing tactics will you emphasize most in the next 6 months?
Here are the results of the poll:
Search engine optimization (36%, 149 Votes)
Blogging (33%, 134 Votes)
Pay per click (26%, 107 Votes)
Email marketing (22%, 89 Votes)
Social networking (Facebook, LinkedIn) (21%, 86 Votes)
Blogger relations/blog PR (14%, 56 Votes)
Microblogging (Twitter, Plurk, Jaiku) (11%, 47 Votes)
Affiliate marketing (11%, 47 Votes)
Advertorial (NewsForce, AdFusion) (10%, 40 Votes)
Video marketing (7%, 29 Votes)
Search engine optimization, blogging and PPC taking the top 3 spots shouldn’t be too much of […]
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Written by on October 13th, 2008 with no comments.
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Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their word of mouth reach, credibility and influence.
While there’s plenty of buzz about social networks (socnets), most companies aren’t quite “wired” for enganging social communities just yet. Amidst all the shiny new objects of Web 2.0 web applications, it’s important to understand which networks are influential and relevant. Hence, our Reader Poll:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
For these options, I am including Twitter and FriendFeed as social networks, even though most would characterize them as having social features, but not […]
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Written by on July 29th, 2008 with no comments.
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Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one choice and over 100 people have responded so far. We’ll keep the poll running for another week or so, but here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each:
Blogging (25%)
Search engine optimization (14%)
Email marketing (12%)
Pay per click (8%)
Blogger relations (6%)
Online public relations (5%)
Viral marketing (5%)
Corporate web site (4%)
Social networks (Facebook, LinkedIn) (4%)
Webinars/Teleconference (3%)
Blogging really does make sense because it can serve as a platform for so many other tactics including SEO, email (archiving newsletters), blogger relations, PR, viral marketing, a compliment to the corporate site, a touchpoint for social networking and a place to promote webinars.
If you’re a company doing business and/or marketing online and aren’t using a blog in some way, you’re […]
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Written by on February 8th, 2008 with no comments.
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