Pubcon Session: Enterprise SEO
The Enterprise Level SEO and SEM Issues panel included a great roundup of search marketing expertise with Andrew Gerhart, Scott Polk, Tanya Vaughan and moderation duties handled by none other than Bruce Clay.
First up was Andrew Gerhart, VP of Search for Source Interlink Enthusiast Media who asked, “Are SEO Technicques different for enterprise SEO?”, and then went on to list similarities and differences along with common problems and solutions.
Same:
SEO basics
Content focus
Link popularity
Different:
Impact of basics
Internal link structure
When building and optimizing a big site, it’s important to define and optimize the site structure. Think about all the ways a user wants it broken down. Design the structure to be more horizontal and avoid silos in preference of themed pyramid structures.
Define and optimize the link structure with multiple links to every page, cross-link related content, deep link into important content and use a HTML sitmap(s) to make it easier for crawlers […]
Written by on December 6th, 2007 with no comments.
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