The dust has settled, mountains of email have been sorted through and most of this year’s attendees of MIMA’s Summit, branded “FEED” are back into the swing of things.
As you can tell from the photo above, it was a sold out event and a very big venue. Both keynotes were informative and entertaining. Rebecca Lieb’s presentation was covered by TopRank’s Jolina Pettice and while we didn’t post on Ze Frank’s amazingly entertaining presentation, you can pretty much get a feel for it from his presentations at SXSW last year and from what he’s presented at the TED conference.
Those whose interactive marketing interests extend to the boob and penis humor category were likely satisfied by both keynotes as they touched on everything from jiggly French Maid “how to” videos to crowdsourcing creative phallic drawings.
Despite the sophmoric humor, key messages were clear:
advertising is evolving as content
publishers are competing with advertisers
humanizing brands vs […]
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Written by on October 2nd, 2008 with no comments.
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I wonder how many people reading this blog right now work for a company that:
1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level
Well, I’ve got some really good news. On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.
TopRank has been tasked to source speakers and moderate a panel at Blog World Expo on “Search Engine Optimization and New Media”. We have an impressive panel with Michael Gray aka graywolf, Brian Clark of Copyblogger.com and Stephen Spencer of Netconcepts. An impressive lineup on […]
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Written by on September 11th, 2008 with no comments.
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It’s a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you’re drawn to the BIGLIST each week, aren’t you? Who made it? Who didn’t?
Admit your BIGLIST addiction and we’ll send two lucky souls free access codes to the DPAC II Conference (The Next Wave of Digital Content & Advertising) in New York Oct 27 & 28.
Now on to the good stuff of this week’s SEO Blog Reviews:
NVI Blog - You’ve got to love both the tag line, “professional, technical and a little bit twisted” and the RSS Icon (guy sitting on a toilet) of this Montreal based web design agency blog that also covers search and social marketing.
blogwell - Aussie couple Mad (Martyn Davis) and Lid (Lidija Davis) blog (in plain English) from Silicon Valley on how how small businesses can use blogging as a marketing tool including tips […]
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Written by on September 1st, 2008 with no comments.
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Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs. This week’s blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy!
eCommerce Optimization Blog - This ecommerce blog by eCopt (aka Matt Franklin) advises you’ll sell more online if you read the many tutorials, how to’s and tips on search optimization, usability and marketing.
Liberate Media Blog - This UK based agency blog with Andy Merchant, Tim Greenhalgh and founders Lloyd Gofton and Wendy McAuliffe covers emerging trends, industry observations, social media and digital PR topics.
Honorable Mention:
evilgreenmonkey - Rob Kerry is a British SEO consultant and editor on Sphinn, two things which must keep him terribly busy because we haven’t seen a blog post since July, something we’d love to see rectified.
Our hypothetical research says blogs with a BIGLIST BADGE are 78% more likely to impress the […]
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Written by on August 25th, 2008 with no comments.
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What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello. Thanks to SES too, for having us.
Google Dance 2008 Photos - TopRank Team
Blog SEO Tips from SES San Jose - Lee
Internet Marketing Conference Tips: Michael Brito Intel - Lee
Social Media Analysis and Tracking - Jessica
Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC - Lee
Black Hat vs White Hat Playing Dirty with SEO - Ashley
It was a great conference with plenty of all new sessions and many tried and true topics. Of the sessions I was able to attend, I particularly enjoyed:
Tech Giants Orion […]
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Written by on August 22nd, 2008 with no comments.
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Moderator Dana Todd & Lee Odden
Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.
One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.
It’s far more realistic to implement blogs for specific purposes such as product communications, online newsroom, thought leader/strategy, customer support/communications, news, branding, advice/tips, aggregation of content in specific topics and many more. Regardless of the purpose, each blog implementation and ongoing management […]
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Written by on August 21st, 2008 with no comments.
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People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included:
Greg Boser of 3 Dog Media
Todd Friesen, Director of SEO at Range Online
Bruce Clay, President of Bruce Clay, Inc.
David Naylor, SEO of Bronco
Jill Whalen, CEO of High Rankings
The speakers were, for the most part, vague about what color their hats were, but each expert drew upon their own professional experience, techniques and observations when responding to questions posed by Matthew and the audience.
What is Black Hat SEO?
Jill and Bruce kicked off the debate by responding to this question. Bruce stated that both the search engines and clients decide what is white versus black. White SEOs tend to play in the middle, Greys at the edge […]
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Written by on August 20th, 2008 with no comments.
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Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well to heed the advice of the three presenters in this SES session, moderated by Pauline Ore of IBM Corporation.
As Kendall Allen, digital marketing and convergence media consultant, pointed out, social media has come a long way since the advent of the Internet. Listservs, user groups and chat rooms have given way to the networking giants of Facebook and Myspace.
These highly organized, more defined social networks have made it possible for marketers to establish a brand presence among their consumers. Kendall stated that social media optimization should be integrated into any comprehensive, cross-platform marketing plan.
Kendall also […]
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Written by on August 20th, 2008 with no comments.
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The SEO Rehab & Intervention was a great session oh how we are all addicted to something in our industry. Granted it was a bit of an un-structed session, but that’s what made it entertaining. The discussion flowed from chocolate cake to Twitter and SEO.
Here are a few good tips:
Spend your time on what your doing next. Things change, so should you.
Why check your page rank daily when it changes quarterly?
When page rank does change, and if yours goes down, check the sites in your industry. Did they all go down? If so, stop panicking.
Other time wasters include checking rankings, backlinks and pages indexed constantly.
Feed your addition with tools that will do the checking for you. Then you can get a quick overview.
Look at overall trending. If your links go down one month, is it going down month over month? What’s the trend?
Also, […]
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Written by on August 20th, 2008 with no comments.
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“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be either a barrier of entry to ad rankings or your free pass to the head of the line. This session explores everything quality score, from what affects your score to how to improve it.
Dana Todd, CMO of Newsforce, directed a panel of four industry leaders in quality score, who take the discussion from the basics to detailed, actionable advice.
The Basics of Quality Score
Ron Jones, Search Engine Watch Expert and President/CEO of Symetri, gave a basic overview of quality score to those in need of a quick tutorial. He defined quality score as a dynamic value […]
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Written by on August 20th, 2008 with no comments.
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